Abstract

This article examines two opposing media consumption trends—news avoidance and doomscrolling—through the lens of media environment and societal fragmentation. News avoidance refers to the conscious limitation of economic or socio-political content consumption to maintain emotional well-being, while doomscrolling is defined as compulsive and excessive attention to negative news. The study is based on 91 semi-structured interviews with individuals exhibiting these media consumption styles. News avoiders and doomscrollers demonstrate the ability to understand each other's logic through reflection on their own experiences and interactions with their social environment. However, both groups criticize the opposing media consumption style. Doomscrollers view news avoiders as passive and under-informed, whereas news avoiders accuse doomscrollers of addictive behavior. The interviews frequently reveal normative judgments about the necessity of consuming or avoiding news. Additionally, both groups perceive each other as more vulnerable to misinformation: news avoiders are associated with ignorance, while doomscrollers are seen as prone to believing false or biased media reports. A commonality between the two groups is anxiety about the future. The differences in news consumption volumes are explained by varied approaches to managing anxiety and assessing the usefulness of information. Thus, doomscrolling and news avoidance can be considered two sides of the same coin. However, these opposing media consumption styles contribute to further societal fragmentation, widening the gap in awareness of current events.