Working the Waistcoat

American Journal of Semiotics 28 (3-4):205-230 (2012)
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Abstract

Different social scientists have looked at the ways in which dress and appearance may be semiotically understood and how these meanings are interpreted by members of a common culture. Dress is but one factor that informs the initial impressions members may make about an individual as they speculate on the motivations or message that the individual (intentionally or unintentionally) broadcasts based on their external appearance. This study analyzed teacher drawings (by students) for teacher dress and appearance. Results of visual, semiotic analyses showed that teachers were most often dressed in casual, uncomplicated clothing in hues of blue and black. These dress choices may transmit particular messages regarding teachers and the teaching profession, not only with regard to the preservice teachers who drew them, but arguably to the larger culture to which these preservice teachers belong. These externally-fashioned messages about teachers may also contribute to ideologies which may affect preservice teacher recruitment, morale, and self-identity.

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