Abstract

In the context of the recent ascendancy of CSR, the spotlight has been primarily focused on the business sector, with sharp escalations in expectations of socialinvolvement and contributions throughout both the industrialized and developing world. These rising expectations can be reasonably understood and framed in the context of the expanded global reach and influence of the private sector, and acute market failures and governance gaps in developing countries for which the corporate sector is able to compensate. This paper argues however that a narrow focus on the private sector in the pursuit of CSR is potentially short-sighted. To scale-up the beneficial impact of individual CSR activities, a more systemic approach to CSR is required, capitalizing on the joint effort and creative interactions between four key actors, including a) business and industry; b) institutions of governance; c) the non-governmental; sector and d) the scientific and research community. The paper also presents an exploratory survey of the perceptions of the different actors of their respective roles, responsibilities, strengths andweaknesses in the pursuit of CSR based on a qualitative empirical study conducted in the Lebanese context