Abstract
The discourse of ‘the end of ideology’ put forward by Bell in 1960 was centred on the
notion that an ideological consensus had been reached, especially in developed
countries, and that ideologies were no longer necessary given that economic growth
had replaced political growth as the predominant subject of debate. With the fall of the
Berlin Wall and the collapse of real socialism in parallel to the breakup of the USSR, the
discourse that liberalism constitutes the dominant and only paradigm rose dramatically
in prominence alongside the neoliberal policies implemented following the economic
crisis in the 1970s. Undoubtedly, one of the most important works in this trend was the
‘end of history’ thesis put forward by Fukuyama in the 1990s. This study is rooted in
the need to reconsider these ‘finalisation’ theses founded on liberalism’s supposed lack
of alternatives in the aftermath of the 2007–2008 global financial crisis. Offering a
critique of historical economic-political liberalism, it aims to demonstrate the failure of
these ending theses, both of which are still accepted and promoted by defenders of
neoliberalism. This study employs historical and hermeneutic qualitative research
methods. Its most important finding is that neoliberalism cannot be both a political
and an economic ‘end’.