Abstract

The article is devoted to the study of the correspondence of tea consumption practices to Latin American and Hindu-Buddhist cultural values. As a result of the study, the author concluded that the tea subculture in the societies of Latin America and India significantly differs from the tea subculture of Asian societies in the aspect of reorientation of the relaxation and narcotic components of tea consumption. On the basis of comparison, it is concluded that in Asian societies, the culture of tea consumption is associated with the achievement of a state of rest, meditation, harmony. In the Latin and Hindu culture, tea is, first of all, an exciting drink, whose properties are in demand among marginal social groups. The emphasis is placed on the fact that in Europe the import of the corresponding types of tea and demand for them is maintained in the midst of the bohemian intellectuals, which reaches the state of inspiration / inspiration through changed states of consciousness. It is stressed that the sensual culture environment requires maniacal and euphoric and, at the same time, devalues social discipline, moderation, modesty, restraint and other ethical virtues of an average Asian person. In the code of social virtues of Hindu and Latin-Americans do not hang on authority and hierarchy, but the search for authenticity, pleasure, propensity to anarchic and deviant way of life. Hence - the demand for the use of excitatory impurity spices and narcotic substances. This feature may be characteristic not only of ethnic culture of the indigenous population, but also substantially increased due to the presence in the urban environment of the English and French-speaking communities brought up in the traditions of left-radical ideologies and European racism. For this group, addictive teas are doping artistic, scientific, philosophical creativity.