Abstract

The article describes and characterizes the look and the voice as two basic operators of the structuring of the human condition, making special reference to the Freudian concept of drive, in order to distinguish a trinitarian and a binary model of organizing, explaining and interpreting subjective and social phenomena. On the basis of this distinction it starts a discussion on the subjective and social effects resulting from the transition from the trinitarian to the binary model of reference, which is present in the virtual revolution and determines the advent of cyberculture. Key words: look, voice, language, rationality, virtual, cyberculture.