Abstract

As a reference to Lacan’s »mirror stage«, the »Mirror-Selfie-Stadium« show a reflexive turn within subjectification. The individualization of image production through digital and dating platforms is the starting point to reveal as such. In the article reference to so-called primitive accumulation (Marx) the origin of the internal rupture of the bourgeois subject shows that the individual subject in a capitalist society must be an interface for its own capitalist socialization and originates from this quandary situation. The actual techniques of digitization continue this origin by forcing the subject to expand itself, but also its objects, by divisions, splits and valorizing. These divisions at once unleash the productive power of capitalist society.