Abstract

This article has two purposes. First, the author will provide a commentary on Donna Wood’s article on theory, research, passion, and integrity in business and society. This is in response to an invitation to serve as a raconteur onWood’s article. In fulfilling this role, the author will provide summary comments and then remark on each major section of her article. She provides a helpful and engaging overview of the business and society field that provides a backdrop for a consideration of Corporate Social Performance (CSP) theory and measurement. Second, the author will present what he considers to be a few key questions or issues that need to be addressed as we seek to advance CSP measurement.