Abstract

_This study probes into a comparative multimodal discourse analysis (MDA) of two influential Pakistani rap music videos ‘The Sibbi Song’ by Abid Brohi and ‘Karachi Chal’ performed by Young Stunners, a rap duo consisting of Talha Anjum and Talhah Yunus to explore their portrayal of societal hierarchies and individual identity. Drawing upon the theoretical framework of MDA the analysis has discovered the linguistic, visual, aural, spatial, and gestural elements of each video. The first video portrays the protagonist’s journey from innocence to success, while the other highlights urban working-class struggles through nuanced examination. Major findings reveal themes of resilience, social change, and identity negotiation of urban life and cultural expression in Pakistan’s diverse societal fabric which individuals from distinct cultural backgrounds often use to express their norms and values through various forms of visual arts and entertainment. Furthermore, the global phenomenon of rap music has gained significant traction, offering a platform for contemporary rap music artists in Pakistan to articulate their unique identities, confrontations, and triumphs as a cultural shift towards self-expression._.