Abstract

Purpose - This study examines local strategies for stunting prevention across various Indonesian regions, emphasizing the role of social phenomena in shaping these efforts. Design/methodology/approach - Thematic analysis, supported by NVivo software, was used to analyze the data, focusing on the interplay of social, cultural, and economic factors. Findings - The study revealed significant regional disparities in stunting rates and the effectiveness of prevention strategies. Community-driven initiatives, such as Gotong Royong, were particularly effective in fostering collective action and improving nutritional practices. Innovative communication strategies leveraging digital platforms significantly enhanced awareness and engagement, especially in urban areas. Practical implications – Innovative communication strategies, particularly those leveraging digital platforms, have proven effective in raising awareness and educating communities about stunting prevention. Originality – This research uses a comprehensive approach to evaluate local strategies in various socio-economic and cultural contexts, providing valuable insights into the customization of stunting prevention programs in Indonesia.