Abstract

The significance of media communication approaches in creating cultural connections and experiences has become increasingly important in the quickly changing world of digital culture. This essay examines effective media communication techniques within the framework of digital culture. The study includes a critical examination of the dynamic interplay between culture and media, emphasizing how digital technologies have revolutionized communication methods. This research study points to the fundamental importance of strategizing/politicized media communication in a highly polycentric, digital cultural field. It combines theory with practice, brings perspectives of working cases and provides example data to demonstrate the importance of communication strategies fit for different cultural audiences going online. The study attests to the urgent imperative of developing flexible and imaginative media communication strategies for generating significant, transcultural meeting in our digitally-connected globe.