If you casually greet Americans with the question “How are you?” they’re liable to respond about how busy their life is, perhaps scrunching up their faces and bodies to show how anxious and stressed they feel. The odd thing about this is that both parties understand the response may be a type of bragging, as in “Look how important I am.” This would seem exceedingly curious to visitors from many other cultures--like bragging that you’re having a nervous breakdown. It (...) is readily accepted, however, in a culture which assumes that time is money and that every moment not doing something is a wasted one. To be busy, is to be a worthwhile person. Compare this to a student from Eastern Africa whom I once interviewed about the meaning of wasted time. “How can a person waste time?” he asked. “If you’re not doing one thing, you’re doing something else” . J.T. Fraser, the founder of the International Society for the Study of Time, wrote, “Tell me what to think of time, and I shall know what to think of you.” The temporal norms of a culture—how people conceive, measure and use time--provide an exceedingly informative window on what the people of that culture value; and no temporal values divide cultures more than those related to busyness. How much and often should people work? What is the appropriate balance between work and play? Is speed a good thing? Should it be work before play or the other way around? Is there such a thing as doing nothing? Can time be wasted? I propose that the subjective experience of feeling busy has two main components: speed and activity. (shrink)