This paper introduces post-place branding in the context of the post-representationalist turn in marketing research by drawing on Deleuze and Guattari’s (A thousand plateaus: capitalism and schizophrenia, University of Minnesota Press, Minneapolis, 1987) theory of nomadology. By engaging critically with fundamental concepts in the place and destination branding literature, post-place branding offers an alternative perspective to entrenched definitions of subjectivity, place, and event experiencing, by effecting a paradigmatic shift from processing monad to nomad, (...) from event as symbolic structure to micro-events, from pre-constituted place to spacing in the process of deand reterritorializations. Post-place branding is illustrated by re-imagining the brand architectural components of the experiential events of 70,000 Tons of Metal and The Boiler Room. The analysis culminates in a metaphorical modeling exercise that draws nomadological guidelines for brandcomms’ message strategy. (shrink)

This article examines the role of citizens in the process of building and managing city brands. A multidisciplinary approach is applied to explain the multifaceted nature of territorial brands and citizen involvement. To this end, theoretical concepts from marketing and corporate branding, public management, and human geography are applied. By conceptualising place branding as a public policy and a governance process, and drawing from the concept of participatory place branding, the author discusses a variety of (...) methods and instruments used to involve citizens. Special attention is given to the importance of modern technologies for effective citizen involvement. (shrink)

One of the main contentions of the framework for Responsible Innovation (RI) is that social and ethical aspects have to be addressed by deliberative engagement with stakeholders and the wider public throughout the innovation process. The aim of this article is to reflect on the question to what extent is deliberative engagement suitable for conducting RI in business. We discuss several tensions that arise when this framework is applied in the business context. Further, we analyse the place of deliberative (...) engagement in several theories of business ethics. We conclude that there remains a tension between the ideal of RI and the way in which the competitive market operates. Hence, RI scholars should reflect more critically on changes that are required in the market in order to make RI possible, modify the ideal of deliberative engagement for RI in business, or attempt to strike a balance between these two responses. (shrink)

The "Introduction" to "Symposium: Beauty Matters" in the Journal of Aesthetics and Art Criticism, Vol. 57, No. 1 (Winter 1999), pages 1-10, is presented here. Abstract: The point of this symposium is to locate one trajectory of the new wave of discussions about beauty beyond the customary confines of analytic aesthetics and to situate it at the intersection of aesthetics, ethics, social-political philosophy, and cultural criticism. The three essays that follow, authored by Marcia Muelder Eaton, Paul C. Taylor, and Susan (...) Bordo, represent a conjoined effort to move "beauty" beyond the traditional parameters of past contextual theories of art--theories which in their own right (only decades ago and analogous to art criticism itself) opened up rich philosophical terrain beyond the confines of formalism. This introductory essay offer some guidance as to why a symposium on beauty merits attention. Exploring the ways artists and critics have revived the concept of beauty will provide a point of comparison between artworld practices and recent philosophical literature. Most importantly, a new approach to philosophical theorizing will be recommended: one that places questions of gender, race, and sexuality at the forefront of analyzing our experiences of beauty in nature, the human body, and art. Curiously, this new approach is not so much a radical departure from traditional philosophical aesthetics as it is a return to questions basic to the field since the time of Plato: questions about the types of qualities that inhere in objects of beauty, the kinds of experiences they provoke, and the ways we come to value both. (shrink)

Women's attempts to grasp the divine and form accordingly their own place in a societal and cultural system reach various cultural documents, among them literature. I analyse-along understandings suggested in some of Luce Irigaray's writings with the help of additional psychoanalytical and feminist theoretical constructs - the place of the divine in women and the place of women in the divine, in three Arab women's stories that venture into the realm of myth and legend, employing both the (...) imaginary and the symbolic. (shrink)

Repeat offenders receive longer sentences than first offenders in virtually every modern jurisdiction. Such prior-record enhancements are politically popular. Scholars are more divided, especially regarding severe enhancements. Retributivists have long disagreed about which enhancements, if any, are morally justifiable and on what basis. This article advances the debate, offering lessons for retributivists on all sides. I address an intuitive argument that justifies enhancements in terms of character. This argument has been caricatured and dismissed, with defenders of enhancements preferring character-independent arguments. (...) I reconstruct an argument for enhancements that assumes recidivism constitutes evidence of culpability-aggravating character traits. The argument seems at least coherent, inferentially valid, and intuitively plausible. I then raise what I see as the real threats to the argument, which are neither conceptual nor normative, but empirical. I identify some formal features that the character argument requires of culpability-aggravating traits. To support enhancements, such traits must also correlate properly with criminal records. One place to look for characterizations of such traits, and evidence of correlation, is criminology, in theories of criminogenesis and criminality. I conclude that character arguments for prior-record enhancements cannot be dismissed, although their thorough evaluation awaits answers to complex empirical questions. (shrink)

Research on the cognitive abilities involved in decision making has shown that, under objective risk conditions (i.e., when explicit information about possible outcomes and risks is available), superior decisions are especially predicted by executive functions and exact number processing skills, also referred to as objective numeracy. So far, decision-making research has mainly focused on exact number processing skills, such as performing calculations or transformations of symbolic numbers. There is evidence that such exact numeric skills are based on approximate number processing (...) (ANP) skills, which enable quick and accurate processing of non-symbolic numbers (e.g. Chen and Li, 2014). Very few studies, however, have investigated ANP skills in the context of risky decision making and have analyzed direct associations among the aforementioned sub functions. Possible interactions between the closely related skills have not been considered. The current study (N = 128) examines interactions of ANP skills with executive functions and objective numeracy, in predicting risky choice behavior. ANP skills are represented by the accuracy in a dot-comparison task. Decision making is measured by two versions of the Game of Dice Task (GDT), which place different emphases on the reflection of potential risks. The results show two-way as well as three-way interactions between the measures of ANP skills, executive functions, and objective numeracy in predicting risky decisions in both GDT versions. The riskiest decisions were most frequently made in case of low scores in all of the three competencies, while good performance in any one of them resulted in significant reductions of disadvantageous decisions. The findings indicate that high ANP skills can positively affect choice behavior in individuals who have weaknesses in reflectively attributed skills, namely executive functions and objective numeracy. Potential compensatory effects and mechanisms of ANP in decision making are discussed. (shrink)

This paper offers a social phenomenological reading of the globally binding practice of 'social distancing' in light of the precautionary measures against the spreading of the Covid-19 virus. Amid speculation about the far-reaching effects of temporarily applicable measures and foresights about the advent of an ethos that has been heralded by the media as the 'new normal', the ubiquitous phenomenon of social distancing calls for a fundamental ontological elucidation. The purported hermeneutic that is situated in the broader place (...) class='Hi'>branding and experiential marketing literatures places Covid-19 in the shoes of Being, and, therefore, imagines how Being would behave ontologically if it were a virus. By positing that the virus does operate like Being, five these are formulated as experiential interpretive categories with regard to the ontological status of Covid-19. The adopted approach makes the following contributions to the extant literature: First, it addresses a wholly new phenomenon in place branding, namely a pre-branded place that is non-negotiable, globally applicable and seemingly equivalent to pure void. Second, it advances the application of phenomenological research in experiential consumption by highlighting the aptness of the so far peripheral (in the marketing discipline) strand of Heideggerian fundamental ontology. Third, it expands the notion of place in the place branding literature, by showing how spatialization is the outcome of temporalization, in line with the adopted phenomenological perspective. (shrink)

Definition of the problemMedical and nursing care often takes place within complex organizational structures that comprise numerous facilities at numerous locations. We introduce an interactive ethical concept, designed in cooperation with the diaconal foundation BruderhausDiakonie Reutlingen and the International Centre for Ethics in Science, University of Tübingen, to address the particular needs of such organizations.ArgumentsTherefore we portray the interactive Nijmegen Model which combines an ethics committee located at the management level and situational ethical case deliberations on the ward in (...) order to bring together two indispensable ways of ethical reflection in organizations: “top-down”/“bottom-up”. We illustrate the challenges of implementing the said model into the organizational construction of the BruderhausDiakonie and how to address these by means of conception and implementation.ConclusionConsidering the implementational challenges that we encountered, the Nijmegen Model needs to be enhanced by introducing a link between the committee and the case deliberations. We delineate the basic elements and the requirements for such a position while reporting our initial practical experience with this model. (shrink)

Landscape and brandingexplores the way landscape is conceptualised, conceived, represented and designed by professionals in a brand-driven age. Landscape - incorporating tangible physical space as well as intangible concepts, narratives, images, and experiences of place - is constructed by a number of creative industries. This book tests the hypothesis that place branding, a powerful marketing and management practice, increasingly blurs the distinction between the promotionof landscape and its production in design terms. Place branding involves the (...) strategic and systematic composition of single-minded, experiential and market-friendly place identities which are consistently communicated across various media, including physical space. How does this implicate or transform notions of place, nature, landscape experience, and the qualitative value of landscape itself? How does this affect the role of landscape architecture? To answer these questions, place branding theory and practice is critically examined alongside an in depth case study of one specific landscape - the Blue Mountains (Australia). Projects undertaken between 1995 and 2015, including a branding strategy for the region, media campaigns, television, cinema, and several landscape architectural works in the public and private domain are comparatively analysed, focusing on the discourse, conventions and values informing their production, and the landscape narratives they convey. (shrink)

A brand is a complex construction. In addition to its tangible and intangible dimensions, it implies an intrinsic relational dimension associated to any brand building process. The relational dimension is even more visible in the case of the political brand. The political brand brings with it a symbolic construction in which the experience of a diffuse form of sacredness is central, by the presence of the inadequate report specific to the manifestations related to the sacred representations. On the one hand, (...) we are experiencing a meeting that creates the context of identity, and on the other hand a cohabitation that highlights the role of alterity. The brand imposes itself as a symbolic construction based on this game of identity and alterity in a global communication market. Communication advisers must pay attention to this symbolic dimension. It is the expressive form in which interpersonal relationships manifest themselves as assuming the values and meanings that individuals place under the idea of having a better life. The orientation towards the development of political brands understood as personal brands corresponds to a phase of professionalization of politics and political communication in electoral campaigns, but also in the stages between campaigns. At the same time, political brands grow in importance in times of crisis, both because they offer exemplary models and because they synthesize the mythological elements of the imaginary of abundance, trust and authentic dialogue. (shrink)

Recent scholarship has focused on the tensions, contradictions, and limits of place-based branding through labels of origin, place-named agricultural products, and geographical indications. Existing literature demonstrates that even well-intentioned efforts to use place-based branding to protect the livelihoods and cultural and ecological practices of small producers are often undermined by transnational firms, states, and local elites who attempt to capture the benefits of these marketing strategies. Yet, little attention has been given to the implications of (...) place-based branding for competition among geographically dispersed agricultural producers. While place-based branding can be used for emancipatory ends, it can also be used strategically by agricultural producers to expand their market share at the expense of others. To explore these dynamics, I trace an alternative history of place-based branding that begins not in the potentially emancipatory politics of protecting terroir but rather in the tensions and contradictions characterizing the rise and decline of the US food regime. Drawing on a cross-time comparison of branding strategies within the global cotton trade, I make two key arguments. First, I argue that US producers and the US state forged the use of different types of branding strategies in response to the distinct tensions and contradictions characterized by the rise and decline of the US food regime. Second, these distinct branding strategies organized competition among geographically dispersed cotton producers in different ways. (shrink)

Nowadays, cities have became the laboratory of new forms of political mobilization based on urban branding policies which improves marketing of the city image in various ways by converting the visual image of the city into a brand image. In the early twenty-first century, the city of Turin as the Italian prototypical one-company town started investing heavily in urban branding strategies, in order to modify its former image of an industrial city. The core of the paper is a (...) theoretical framework to understand the Urban Branding in Post-Fordist cities, which were developed through a review of the literature on both city branding and the industrial cities. Following a review of the extant literature on the urban image in general and city branding in particular, this research outlines distinct elements, categories and dimensions of a place brand, as well as a number of approaches in post-Fordist and postindustrial cities with example cases of each approach. This Paper aims to analyze the relationships between Post-Fordist Cities and Urban Branding through the case study of Turin, particularly deepening the role played by urban branding policies not only in promoting the city image but also in refusing some particular urban representations. (shrink)

This paper offers a brand storytelling, that is a narratological account of Covid-19 pandemic’s emergence phase. By adopting a fictional ontological standpoint, the virus’ deploying media story-world is identified with a process of narrative spacing. Subsequently, the brand’s personality is analyzed as a narrative place brand. The narrative model that is put forward aims at outlining the main episodes that make up the virus’ brand personality as process and structural components (actors, settings, actions, relationships). A series of deep or (...) ontological metaphors are singled out as the core DNA of this place brand, by applying metaphorical modeling to the tropical articulation of Covid-19’s narrative. The virus’ kernel is identified with terror, as a menacing force that wipes out existing regimes of signification due to its uncertain motives, origins and operational mode. In this context, familiar urban spaces, cultural practices and intersubjective communications are redefined, repurposed and reprogrammed. This process is called terrorealization, as the desertification and metaphorical sublation of all prior territorial significations. This study contributes to the narrative sub-stream of place branding by approaching a globally relevant sociocultural phenomenon from a brand storytelling perspective. (shrink)

Amidst the constantly augmenting gastronomic capital of celebrity chefs, this study scrutinizes from a critical discourse analytic angle how Jamie Oliver has managed to carve a global brand identity through a process that is termed (dis)placed branding. A roadmap is furnished as to how Italy as place brand and Italianness are discursively articulated, (dis)placed and appropriated in Jamie Oliver’s travelogues which are reflected in his global brand identity. By enriching the CDA methodological toolbox with a deconstructive reading strategy, (...) it is shown that Oliver’s celebrity equity ultimately boils down to supplementing the localized meaning of place of origin with a simulacral, hyperreal place of origin. In this manner, the celebrity’s recipes become more original than the original or doubly original. The (dis)placed branding process that is outlined in the face of Oliver’s global branding strategy is critically discussed with reference to the employed discursive strategies, lexicogrammatical and multimodal choices. (shrink)

The corporate sustainability, and responsibility, movement has considerable implications for and impact on the discipline of brand management. It creates pressures to which the discipline must adjust, and new growth opportunities for it to enjoy.In Maio''s view, "brand" permeates all aspects of the corporation and therefore the values of the brand can serve as an effective touchstone for all corporate behaviours: in the Boardroom, in financial markets, in negotiations with employees, in customer interactions, in dialogue with other stakeholders. Moreover, most (...) corporations already have "plumbing" in place (the organizational substructures and processes to manage their brand), that can serve as effective conduits for nurturing values-driven behaviours and measuring them. (shrink)

Colombia is now projecting a new, positive image to the world after over­coming a past characterised by politically inspired guerrilla warfare and violent conflict with narco-trafficking cartels which had ravaged the country for decades. Even before the country’s transformation, other intermediate place institutions – cities and regions – had already taken significant steps towards territorial change and marketing. This paper outlines the processes involved in urban and social transformation in the city of Medellín and in the marketing of the (...) coffee region, as illustrative cases of city re-brand­ing and regional branding, respectively. (shrink)

The purpose of this research is to describe the brand image and consumer satisfaction of X Cafe. In addition, this research also describes the difference brand image perceived by satisfied customers and unsatisfied customers. Subject of this research contained 100 persons which included male and female. The data was analyzed using multivariate method with support from SPSS. The result of this research shows that the average score of X Cafe customer satisfaction is under satisfied score due to some unfulfilled hopes (...) toward X Cafe. The brand images perceived by X Café customers who feel satisfied are quiet ambience, good quality drinks, and relaxing place. On the contrary, the brand images perceived by unsatisfied customers are crowded ambience, expensive, and place for reading free newspaper and magazine. (shrink)

Both brand ethicality and brand authenticity focus on the moral behavior of a brand, yet the link between these two constructs is only poorly understood. Building on and integrating findings from prior research, this article suggests that authentic brand ethicality (ABE), defined as the degree to which consumers perceive a brand’s moral behavior as genuine, real, or true, represents an important extension of extant brand ethicality scales available. Using a multistep scale development procedure, this study provides a robust 12-item full (...) scale and a 7-item parsimonious scale of ABE that are sound in their psychometric properties and show predictive and known-group validity. Furthermore, placing ABE into a broad theory-based nomological network reveals its mediating role between important brand-, customer-, and employee-related antecedents and outcomes as well as its function in moderating relationships. Overall, this research yields a deeper understanding of ABE’s conceptualization, measurement, drivers, consequences, and role in mediating and moderating relationships and provides managerially relevant outcomes. (shrink)

Both brand ethicality and brand authenticity focus on the moral behavior of a brand, yet the link between these two constructs is only poorly understood. Building on and integrating findings from prior research, this article suggests that _authentic brand ethicality_ (ABE), defined as the degree to which consumers perceive a brand’s moral behavior as genuine, real, or true, represents an important extension of extant brand ethicality scales available. Using a multistep scale development procedure, this study provides a robust 12-item full (...) scale and a 7-item parsimonious scale of ABE that are sound in their psychometric properties and show predictive and known-group validity. Furthermore, placing ABE into a broad theory-based nomological network reveals its mediating role between important brand-, customer-, and employee-related antecedents and outcomes as well as its function in moderating relationships. Overall, this research yields a deeper understanding of ABE’s conceptualization, measurement, drivers, consequences, and role in mediating and moderating relationships and provides managerially relevant outcomes. (shrink)

Although D. Dennett is sometimes accused of insensitivity to ‘real’, first-person problems of the mind, his Intentional Systems Theory offers a comprehensive, cognitive science grounded, account of the nature of subjectivity. This account involves views on intentionality (concern­ing the nature of the representation relation, content, psychological explanation), consciousness (comprising a functionalist model, a second order, belief-like, theory of self-awareness, and a deflationary view of qualia), personhood and freedom of action (concerning what must be in place in terms of cognition (...) for the mentalistic concepts of ‘person’ and ‘action’ to apply). Since Dennett defends that the principles for understanding intentionality and consciousness are the same, in order to understand his brand of anti-representationalism we must deal with both intentionality and consciousness. That is what I will do in this article. I will also discuss the metaphysical implications of anti-representationalism, and in general use Dennett’s work as a key to describe how a range of philosophical issues of cognitive science appear from an anti-representationalist point of view. (shrink)

The aim of this paper is to demonstrate the applicability of multivariate mapping techniques to the exploration of the rhetorical semiotic brand image structure of ad films. By drawing on correspondence analysis and multidimensional scaling, two techniques that are amply used in corpus linguistics and in marketing research, but also on the data reduction technique of factor analysis, it will be displayed how a set of nuclear semes and classemes or an intended semic structure that underlies ad filmic discursive structures (...) may be projected alongside rhetorical figures by its internal stakeholders (i.e., a brand management team, an account planning team or a marketing research team) with view to attaining differential brand associations. The illustration of the exploratory analytical methods takes place by recourse to a corpus of 62 ad filmic texts from 13 sub-brands of the 3 major brands in the UK cereals market and 321 ad filmic segments that resulted from the segmentation procedure. This paper seeks to contribute to advancements in the brand image and advertising rhetoric research streams by addressing distinctive modes of advertising rhetorical configuration at the level of the ad filmic text (as against print ads where the bulk of research on advertising rhetoric has concentrated), and moreover on a segment-by-segment level, rather than treating the ad film as a standalone unit of analysis, by adopting a multimodal outlook to advertising configurations that takes into account not only the verbal or the visual mode, but also interactions among modes, by adopting a product category-specific approach to advertising/brand textuality that draws on rhetorical semiotics and by employing exploratory statistical methods against the background of content analytic output. (shrink)

Aotearoa New Zealand is a small, island nation located on the rim of Oceania. Since colonisation by British settlers in the mid-1800s, the internationalisation of higher education in Aotearoa New Zealand has reflected shifting notions of nationhood – from an extension of Great Britain, to a bicultural nation, to a player in the global knowledge economy. Since the late 1980s, internationalisation policy has reflected the primacy of market concerns; the internationalisation of HE has been imagined primarily as a means to (...) attract export revenue and human capital to Aotearoa New Zealand, and to increase brand recognition. However, internationalisation, as the movement of people and knowledge between places, can also be seen as pre-dating the development of nations, particularly in the Oceania context.Within mātauranga Māori, or Māori epistemological traditions, place is central to identity. To be human is to be part of something bigger than oneself; care for the land is care both for ancestors and the wellbeing of future generations. In this paper, we consider internationalised HE in light of three questions that are central to mātauranga Māori: “Who am I? What is this world that I exist in? What am I to do?”. After tracing the connections between internationalisation, colonisation, and nationhood in Aotearoa New Zealand,we consider how attention to Māori place-based epistemologies and values drawn from mātauranga Māori might challenge, stretch and ground contemporary internationalisation policies and practices in Aotearoa New Zealand. (shrink)

This essay reads Deleuze and Guattari's Anti‐Oedipus, somewhat perversely, as a radical Lacanian means of conceptualizing hypermodern capitalism. If, as Deleuze and Guattari argue, it is psychoanalysis that rediscovers and retraces the death instinct in classical, nineteenth‐century capitalism, Deleuze and Guattari's schizoanalysis better exemplifies the ways in which the deterritorializing flows of twenty‐frrst‐century global capitalism have overcoded and overwritten that classical, nineteenth‐century order of things. Taking Bret Easton Ellis's novel, American Psycho as its symptomatic text, this essay discusses the implications, (...) raised hysterically in the novel, of an unrestricted economy in which the ‘subject’ is no longer held in place by a governing (master or paternal) signifier in relation to a traditional symbolic order. The essay shows how Lacan's notion of ‘the Other’ has been reconfigured, in relation to consumer capitalism, such that it takes the form of a purely machinic imperative that turns the subject into an economically dividuated producing/product. The subject has become a little machine hooked up to the big machine that maintains it in debt in a continual process of consumption‐production of commodities, brands and identities. (shrink)

Past decades have witnessed the growing success of branding as a corporate activity as well as a rise in anti-brand activism. While appearing to be contradictory, both trends have emerged from common sources – the transition from industrial to post-industrial society, and the advent of globalization – the examination of which might lead to a socially grounded understanding of why brand success in the future is likely to demand more than superior product performance, placing increasing demand on corporations with (...) regard to a broader envelop of socially responsible behavior. Directions for strategic and managerial options are suggested. (shrink)

Urban places are of central significance for cities both as built structures and as centers of everyday life. Due to the emergence of various design-led place-making policies and practices, “urban place” has largely become a marketed and branded product. Aesthetics plays a major role in this project of place-making, and the related interpretation of “commodified aesthetics of place” emphasizes certain experiential and qualitative place-attributes—such as authenticity—despite apparent conceptual confusions and controversies. A thorough reconsideration of central (...) place-concepts is required to shed light on this problematic sphere. This article provides an alternative reading of urban places and the related aesthetic dimensions, based primarily on a Heideggerian account of human existence as placed being in the world. Such an approach emphasizes the decisive difference between an object-based and a contextual interpretation of place, providing also a framework for understanding the aesthetics of place and its fundamental lifeworld-constituting role anew. (shrink)

Cities’ constructed environments position urban areas at the center of importance. The concept of “urban place” has mainly evolved into a marketable and branded good as a result of the advent of numerous design-led place-making policies and practices. In this effort of place-making, aesthetics play a significant role. Despite apparent conceptual ambiguities and conflicts, the interpretation of “commodified aesthetics of place” stresses specific phenomenological and qualitative place-attributes, such as authenticity. To provide clarity on this complex (...) issue, a reexamination of core place-concepts is necessary. This article offers an understanding of urban settings and the accompanying aesthetic elements from another perspective. Such a strategy highlights the clear distinction between an object-based and a contextual interpretation of place, as well as offering a framework for reexamining the aesthetics of place and its vital role in forming the lived world. Moreover, I correlate the relation between individuals’ existential phenomena in relation to the city’s place-making theory. (shrink)

The year 1993 in Flanders wilt be remembered as the year in which the Flemish prime minister, Luc Van den Brande, builds himself a very sharp profile. He very explicitly occupies the new domains on which the Flemish authorities can now decide on their own policy. He clearly defends the economical interests of Flanders, even if this leads to conflicts with French-speaking Belgians and/or with unitarist Belgians. Van den Brande launches his project for thefuture and promotes Flanders as a good (...) place for economical investments. Within his own party, the CVP, he counterbalances the weight of the federal prime minister Jean-Luc Dehaene. (shrink)

States in the context of foreign policy apply specific strategies that relate with strengthening their international position, especially in relation to the promotion of attributes and values that make changing the perceptions of citizens of other states, and consequently of decision makers. Small states find it difficult to impose on the large international system knowing that their power and potential is little measurable. Kosovo since its proclamation as a state, is facing this dilemma, as crises, political instability and the inability (...) to conclude the problem of recognition have cost it in external perception as a country with unsolvable political problems, while from within as the place where opportunities for work and well-being are seen as difficult to achieve, while interethnic cooperation remains dependent on the fate of the Brussels Talks or reconciliation and forgiveness, which are also linked to political talks. The need to affirm the truth of Kosovo, found it without concrete strategies, while the application of some marketing on foreign television, was not followed by any concrete plan. Kosovo had launched a campaign entitled “Young Europeans”, while only a few years later, 200,000 young people left the country, producing paradigmatic upheavals, in “young European immigrants”. Applying a series of methods, such as content analysis, statistics and interviews, the paper concludes that Kosovo has not had a national strategy for creating a national brand, while there are some sporadic efforts, which are not accompanied by concrete strategies, while political instability did not allow the functioning of foreign policy and consequently increased impatience of the citizens towards the institutions which was reflected in the efforts for their mass departure from the country. (shrink)

Eager to change the world? Learn how you can have a greater social impact through your everyday purchases. The money we routinely spend on food, clothes, gifts, and even indulgences is an untapped superpower. What would happen if we slowed down to make more thoughtful decisions about what we buy? For "mom and pop" stores across the country, and artisan and agricultural communities around the world, every purchase matters. Consumers--whether individuals, small businesses, or corporations--are paying more attention than ever to (...) how their goods are made; and retailers--large and small--are responding by investing in ethical and eco-friendly production. Yet figuring out which brands to support can feel overwhelming. Jane Mosbacher Morris has devoted her career to creating economic opportunities for vulnerable communities around the world, and in this valuable book, she shares her passion and insights on how we, as consumers, can create positive change too. Covering topics that range from why not all factories are evil, to how our morning coffee can be the easiest way for us to use our purchasing power for good, Buy the Change You Want to See makes us better informed consumers. Morris tells inspiring stories about how victims of human trafficking and natural disasters have been empowered by economic opportunity, and she offers practical ideas about how we can support these communities through our purchases--whether it comes to jewelry made from recycled materials in Haiti, sustainably grown and ethically sourced coffee and chocolate from farmers in some of the poorest regions of the world, or mass-produced jeans and shoes made in factories where workers are guaranteed decent working conditions and a fair wage. (shrink)

Nowadays, cities have became the laboratory of new forms of political mobilization based on urban branding policies which improves marketing of the city image in various ways by converting the visual image of the city into a brand image. In the early twenty-first century, the city of Turin as the Italian prototypical one-company town started investing heavily in urban branding strategies, in order to modify its former image of an industrial city. The core of the paper is a (...) theoretical framework to understand the Urban Branding in Post-Fordist cities, which were developed through a review of the literature on both city branding and the industrial cities. Following a review of the extant literature on the urban image in general and city branding in particular, this research outlines distinct elements, categories and dimensions of a place brand, as well as a number of approaches in post-Fordist and postindustrial cities with example cases of each approach. This Paper aims to analyze the relationships between Post-Fordist Cities and Urban Branding through the case study of Turin, particularly deepening the role played by urban branding policies not only in promoting the city image but also in refusing some particular urban representations. (shrink)

Product placement, the practice of placing brands into non‐advertising media, is a growing marketing phenomenon, which has received relatively little attention from business ethicists. Such attention is timely because the UK regulatory framework for television product placement is under review at the time of writing. In this paper, we seek to locate product placement in relation to traditional frameworks of marketing ethics. We suggest that this location is problematic because product placement is a form of marketing communication in which the (...) message, the sender and the precise intention behind a brand seen in a television (TV) show, movie or computer game are often implicit. We suggest that the possibilities for an ethically principled regulation of product placement rest on two key issues: (1) the extent to which programme makers, media owners and brand owners make their product placement strategies explicit to audiences, and (2) the degree of commercial sophistication, which regulators attribute to non‐expert entertainment audiences. (shrink)

This paper examines the International Student Competition on Place Brand­ing and Mediterranean Diet held in Fermo, Italy, in the context of the devel­opment of rural areas. This one-week food-related educational programme was organised by the University of Macerata’s Department of Education, Cultural Heritage and Tourism in collaboration with The Piceno Laboratory on the Mediterranean Diet, a local network of public and private stakehold­ers committed to the promotion of Fermo area as a touristic destination based on traditional gastronomy. The aim (...) of this study was to understand how and to what extent such food-related educational events may con­tribute to providing students with the knowledge, expertise and soft skills needed for careers in the food tourism sector. Of interest also was how such events may benefit the development of rural areas. The ISC was founded in 2016 and continued in 2017, 2018 and 2019. In order to assess students’ perceptions about the experience, specifically regarding what they felt they had learned about food tourism, and which soft skills they had acquired or honed, 13 students who participated in the 2017 event were interviewed for a qualitative study. Moreover, the authors drew upon information gleaned from interactions with students and teachers, as well as with several important actors of the local food and tourism sector, in­cluding tourism and hospitality entrepreneurs and representatives of gov­ernment agencies, with whom they collaborated in the context of planning, running and evaluating the events. The findings show that the ISC can provide students with a good general understanding of the territory and practical knowledge about place branding and food tourism. In terms of career preparation, the combination of fieldwork activities with traditional lectures and group activities was particularly fruitful in promoting soft skills such as communication, efficient use of social media, teamwork, problem-solving and decision making. (shrink)

The article gives grounds for a new paradigm of development - branding of the territory. The problem of region brand formation is actualized. The point of view of the author on the territorial branding as a technology of providing the balanced and stable socio-economic territory development in current conditions deserves particular attention. The analysis of territorial branding formation as independent marketing trend is given. The scientific interpretations of the category "territorial branding" are given. The proposition that (...) branding is an effective instrument of attracting attention to the territory is stressed. In conditions of informational and creative economy the existence of the city brand and its development strategies become the necessary factor of the effective realization of territorial potential. The conceptual framework of territorial branding and main characteristics of the utility of the territory are considered. The results of scientific research develop scientific knowledge in the field of branding territory theory, promote the development and use of intellectual and institutional resources of the territory for the growth of its marketing potential. This indicates, that the basic principles of territorial development, starting from the main concept to the specific project documents need updating, which is connected with the economic processes and also democratization and globalization processes. The cultural-economical planning gets priority, the foundation of it is the use of human and cultural capital of the city. The novelty is that material assets, traditionally considered being the basis of territorial economy development, lose their significance comparing to intangible assets, which are of various character: creative and cultural potential of the inhabitants, management professionalism, information environment saturation, the possibility to create the atmosphere of tranquility and comfort on the territory. Not the territory size and its economic base become the main success factors, but new unconventional management decisions, an energetic wish of the territory to formulate clearly its strategical interests in the country, in the region and in the world. This is the aim of the territorial branding. Currently the changing of territory development paradigm takes place. It becomes the subject of socio-economic relations, goods, intangible assets concentration. The emphasis of the development shifts towards culture, entertainment, impressions. (shrink)

Do you sometimes feel like your brand runs you and not the opposite? Are you feeling depressed for that reason? Are you stunned by brands, but then you do not know how to handle them? Would you like to live in a world free of any brand? Are you sure that brands are not alive? Do not worry! Answers to these and many other brand and branding related questions are to be found in this book. But beware: a)You will (...) find out that what you had in mind with branding has little to do with branding as it develops in this book. b)This life cantered branding might addict you. Andrej Drapal is (not yet) known as the Standard Branding Model© author and branding practitioner guilty for more than 40 brands including I Feel Slovenia national brand. What the heck Slovenia? Why not? BRANDLIFE arms you with many mental tools and practical techniques you need to manage brands. Product, service, place, tourist and even personal branding managers will find not only tools but also supporting deeper explanations. Drapal hates how to do it quick fix solutions, but at the end BRANDLIFE is concise branding manual. BRANDLIFE is free from topics and words like: social media, boosting your sales, or three steps to success. But there is abundance of kitchen logic inside. BRANDLIFE is branding philosophy and branding manual at the same time. Confused? You should be, indeed! You have not yet read this book! (shrink)

Brand Blanshard is one of the contemporary famous philosophers, especially because of his Ideas on religious epistemology. He defends rationalism and evidentialism in religious epistemology and therefore criticizes fideism. He holds that rationality is the main character of all kinds of beliefs, including religious belief. But, in his Idealism, Blansahrd finds a place for the source of being and universe, which stands in sharp contradiction with traditional concept of God. In this paper we show that some times, his evidentialism (...) is very radical and in compatible with contemporary steams. Some of his claims are not acceptable, such as this assertion that today scientific approach is absolutely dominate and religious approach is absolutely condemn. (shrink)

The place of Richard Dedekind in the history of logicism is a controversial matter. The conception of logic incorporated in his work is certainly old-fashioned, in spite of innovative elements that would play an important role in late 19th and early 20th century discussions. Yet his understanding of logic and logicism remains of interest for the light it throws upon the development of modern logic in general, and logicist views of the foundations of mathematics in particular. The paper clarifies (...) Dedekind's views and their relation to transcendental logic, makes explicit the role of the principle of comprehension (unrestricted) and offers a reconstrucion ot his dichotomy conception. The last section explores the differences with Frege (half epistemic, half metaphysical) making clear that there were different brands of logicism, and that logicism does not necessarily lead to singularism or “essentialistic objectualism”. (shrink)

This paper criticizes the conjunction of two theses: 1) cognitivism about first-person moral ought-beliefs, the thesis (roughly) that such beliefs are attitudes with truth-valued contents; 2) robust internalism about these beliefs, the thesis that, necessarily, agents' beliefs that they ought, morally, to A constitute motivation to A. It is argued that the conjunction of these two theses places our moral agency at serious risk. The argument, which centrally involves attention to clinical depression, is extended to a less demanding, recent brand (...) of internalist moral cognitivism. Philosophers discussed include Dancy, McDowell, McNaughton, and Nagel. (shrink)

In lieu of an abstract, here is a brief excerpt of the content:Journal of the History of Ideas 61.4 (2000) 691-698 [Access article in PDF] Hume, Race, and Human Nature Emmanuel C. Eze Introduction John Immerwahr recently wrote in the Journal of the History of Ideas, "While Hume is generally known as an enemy of prejudice and intolerance, he is also infamous as a proponent of philosophical racism." 1 I am intrigued by this suggestion that Hume's is a "philosophical racism"; (...) one wonders: how many brands of racisms are there? What does "philosophical" racism mean? Assuming that philosophical racism is something which we wish to take notice of, what part of Hume's philosophy sustains it? How much of Hume's philosophy may be affected by this, and how profound?On the surface it seems not to make sense to ask, for example, how profound Hume's "philosophical racism" is or how deeply racist his philosophical works may be. The question appears contrived because, currently, every reference in the literature seem to point to only a footnote: I am apt to suspect the Negroes and in general all other species of men (for there are four or five different kinds) to be naturally inferior to the whites. There never was a civilized nation of any other complexion than white, nor even any individual eminent either in action or speculation. No ingenious manufacturers amongst them, no arts, no sciences. On the other hand, the most rude and barbarous of the whites, such as the ancient GERMANS, the present TARTARS, have still something eminent about them, in their valour, form of government, or some other particular. Such a uniform and constant difference could not happen, in so many countries and ages, if nature had not made an original distinction betwixt these breeds of men. Not to mention our colonies, there are NEGROE slaves dispersed all over EUROPE, of which none ever discovered [End Page 691] any symptoms of ingenuity; tho' low people, without education, will start up amongst us, and distinguish themselves in every profession. In JAMAICA, indeed, they talk of one negroe as a man of parts and learning; but 'tis likely he is admired for very slender accomplishments, like a parrot, who speaks a few words plainly. 2This was added, between 1753 and 1754, to the essay "Of National Characters." It was also revised in the final edition of the Essays: Moral, Political and Literary, which Hume had prepared shortly before he died in 1777. 3 Meanwhile, the original version of "Of National Characters" was written in 1748.An equally reasonable point of view on the matter, however, is to show that, far from being philosophically unimportant or an after-thought, the footnote, both its addition several years after the original essay was written and its maintenance in the subsequent revisions by Hume, suggests that the ideas expressed therein were important to the author and, significantly, to the arguments of "Of National Characters." It is known that by 1770 James Beattie, in An Essay on the Nature and Immutability of Truth, in Opposition to Sophistry and Skepticism, had extensively criticized "Of National Character," specifically the note under consideration. Hume was aware of this and other criticisms and responded or commented on them in letters to friends, among other places. In a letter to his friend and publisher, William Straham, later published in London Chronicle (12-14 June 1777), Hume discussed dismissively criticisms from Thomas Reid and James Beattie, referring to the latter as "a bigoted silly fellow." 4 The fact that it survived Hume's multiple revisions and remained part of the Essays and was publicly defended from criticisms invites one not to dismiss this lengthy addition as marginal to Hume's thought but rather to determine why he might have felt it needed to be added in the first place, revised, and critically defended in what is now its definitive version. Relevant specific questions would be: why, of all other possible places (I have in mind, for example, a comparable essay "Of the populousness of ancient nations"), was the footnote added here? How does the opinion in this note relate to... (shrink)

In his foreword, Brand Blanshard provides the suitable justification for publishing yet one more book on Berkeley: Berkeley is "curiously modern," and philosophically acute. Twelve competent essays, contributed by as many scholars, testify to the accuracy of Blanshard's judgment. These twelve scholars, all of whom rely on the Luce-Jessop definitive edition, touch upon the major issues of Berkeley's philosophy: perception, substance, spirit, and God. Differences in interpretation are everywhere evident, but Berkeley is nowhere given facile treatment or quick dismissal. Of (...) the many good essays, Ian T. Ramsey's on "Berkeley and the Possibility of an Empirical Metaphysics" deserves close attention. Ramsey argues that Berkeley's doctrine of will, soul, mind, etc., should be viewed as forms of personal activity and not on the analogy of Locke's ideas. T. E. Jessop contributes a useful bibliography as well as an essay on "Berkeley as Religious Apologist." The only, very minor, flaw in this distinguished volume is that the editor's own essay, the twelfth, "Berkeley and his Modern Critics" might have been better placed immediately following the foreward.--D. J. M. B. (shrink)

This paper draws on the underappreciated realist thought of Isaiah Berlin, Stuart Hampshire and Judith Shklar, rehearses their critique of moralism and extends it to a position which seems far from obvious a target: the dirty hands thesis, which is mostly owed to Michael Walzer, and which a number of contemporary realists have recently appealed to in their endeavour to challenge moralism and/or tackle the insufficiently addressed question of what a more affirmative, realist public ethic might involve. In illustrating that (...) the DH thesis is a thinly disguised brand of the moralism which realists reject, I shall not merely put some flesh on the bones of Shklar’s scattered, unsystematic objections to Walzer’s thought – the only realist who explicitly criticized his DH thesis. Rather, I wish to cast doubt on the internal coherence and ‘realism’ of contemporary realist positions which invoke that thesis and to illustrate that the discrepancy between Berlin’s, Shklar’s and Hampshire’s thought and the DH thesis: i) enriches our understanding of how we might wish to distinguish more meaningfully realism from the ideal/non-ideal theory debate; and ii) enables us to pursue a particular direction in which a more positive realist approach to public ethics and integrity might be developed – an approach which we might term Heraclitian realism, and which follows from their idiosyncratic, innovative, and radical account of the place of conflict in human life. (shrink)

On a traditional view, the semantics of natural language makes essential use of a context parameter, i.e. a set of coordinates that represents the situation of speech. In classical semantic frameworks, this parameter plays two key roles: first, context contributes to determining the content of utterance; second, it is crucial for defining logical consequence. I point out that recent empirical proposals about context shift in natural language (in particular, context-shifting semantics in the style of Anand and Nevins 2004) are incompatible (...) with the traditional view of context. At the same time, there is increasing cross-linguistic support for this brand of context shift. Hence I suggest that context has no place in semantic theory proper. We should revert back to so-called multiple-indexing frameworks that were developed by Montague and others, and relegate context to the postsemantic stage. (shrink)

Equality as a bare concept refers to two or more distinct things or people being the same in some dimension. Different forms of equality are distinguished by the dimension that is held to be the same. Within political theory, three main forms of equality can be distinguished: moral equality, political equality, and substantive equality. “Moral equality” refers to each individual having the same inherent dignity as a human being, and therefore being worthy of respect. “Political equality,” by contrast, refers to (...) each individual having the same basic rights of involvement in political processes, e.g., by voting or running for office. Modern political theories generally accept that each individual has moral and political equality. The distinguishing feature of egalitarianism is its interpretation of this equal status as requiring substantive equality, i.e., that each individual be placed in the same social or economic conditions. Egalitarianism is an inherently normative view, and more specifically, a view about distributive justice—that is, about the appropriate distribution of benefits and burdens. The account of these benefits and burdens varies from one egalitarian theory to another. For instance, some egalitarians believe that levels of benefit should be measured in terms of resources, others in terms of well-being, and still others in terms of basic capabilities. Egalitarians also disagree on whether benefits should be distributed equally or whether equality of substantive condition in some other sense (i.e., equal opportunity or equal social standing) might be sufficient. Accordingly, each egalitarian theory has its own account of equality. These theories as a whole contrast with non-egalitarian theories, such as right libertarianism or conservativism, which deny that people’s condition should be made equal in any substantive sense. In practical terms, egalitarianism is strongly associated with the political left, but different brands of egalitarianism are associated with different brands of left-wing politics, from traditional socialism or social democracy to a less distribution-focused politics of identity. This article provides an overview of egalitarianism, primarily focusing on its development in contemporary political theory. (shrink)

Njik ka Amaka: Further Discussions on the Philosophy of Integrative Humanism (A Contribution to African and Intercultural Philosophies) presents philosophy from the view point of African thought system and logic. It presents African philosophy not as a reactionary to another brand of philosophy as is popularly the case among writers of African philosophy but as an unspoken, unstated rival of the positions of other philosophical traditions, with great emphasis on the importance of intercultural philosophizing. Somehow, the work manages to be (...) eclectic in welding orientations in the spirit of intercultural philosophy and it makes no pretense that it was written primarily for the contemporary lover of wisdom. The focal point which remains unwavering throughout was the further development of integrative humanism as a theory in African philosophy. The language style of this work was carefully knitted in simplistic and in some places bombastic forms. Simplistic to appeal to all class of readers and bombastic to demonstrate the emerging orientation that one way to hit back at the domineering colonial languages would be to speak them in deconstructive manner. The Englishness or the Frenchness of those colonial languages are in this book broken; traditional meanings of words are in some places altered to reflect the African senses; some other words are reshaped in various forms to reflect what the African has in mind and what he means; idioms are reinterpreted to reflect the unabashed and highest degree of indomitable Africanness; this is because a language that would bear forth African truths if it yet remains foreign can only emerge from the ruins of the one that bore Western truths. The benchmark of the theory of integrative humanism as a vanguard for intercultural philosophy is a passage from bivalent to trivalent mode of logical interpretation wherein the intermediate position is hoisted as the necessary missing link of reality. (shrink)

The aim of this paper is to put in place some cornerstones in the foundations for an objective theory of confirmation by considering lessons from the failures of predictivism. Discussion begins with a widely accepted challenge, to find out what is needed in addition to the right kind of inferential–semantical relations between hypothesis and evidence to have a complete account of confirmation, one that gives a definitive answer to the question whether hypotheses branded as “post hoc monsters” can be (...) confirmed. The predictivist view is then presented as a way to meet this challenge. Particular attention is paid to Worrall’s version of predictivism, as it appears to be the most sophisticated of the lot. It is argued that, despite its faults, his view turns our heads in the right direction by attempting to remove contingent considerations from confirmational matters. The demand to remove such considerations becomes the first of four cornerstones. Each cornerstone is put in place with the aim to steer clear of the sort of failures that plague various kinds of predictivism. In the process, it becomes obvious that the original challenge is wrongheaded and in need of revision. The paper ends with just such a revision. (shrink)

Considered to be one of the most important philosophical works of all time, the History of Western Philosophy is a dazzlingly unique exploration of the ideologies of significant philosophers throughout the ages – from Plato and Aristotle through to Spinoza, Kant and the twentieth century. Written by a man who changed the history of philosophy himself, this is an account that has never been rivalled since its first publication over 60 years ago. This special collector’s edition features: a brand new (...) foreword by Anthony Gottlieb, who is Executive Editor of The Economist, a Visiting Fellow at Harvard University, and a regular contributor to the New York Times Book Review. He studied Philosophy at Cambridge University and is the author of The Dream of Reason – A History of Philosophy from The Greeks to The Renaissance a number of beautiful colour plates. Sumptuous fine art paintings such as Dufresnoy’s Death of Socrates and Raphael’s School of Athens depict the importance and influence of philosophy, and the centrality of the western philosophical tradition throughout the ages. The History of Western Philosophy is a definitive must-have title that deserves a revered place on every bookshelf. (shrink)

The facts are dismal. One out of five inhabitants of the earth lives in absolute poverty, while one out of seven is afflicted by hunger. Extreme poverty exists alongside extreme abundance. Empirical evidence points not to scarcity but to poor politics as the primary cause. The urgency of the situation as well as the intertwined nature of human misery and politics would lead one to expect global justice to be a major component of any respectable study of world affairs. Quite (...) to the contrary, theories of world politics are generally silent on these issues. The poor and the oppressed remain invisible, even in accounts of our brand new 'global village'. ;This dissertation aims to rectify the normative deficit of international theory by analyzing closely John Rawls's latest book: The Law of Peoples . Rawls takes on the challenge raised by global inequality and develops a theory of global justice that places moral judgment and action at the heart of world politics. The substance of this theory is filled out by using the famous original position, with its veil of ignorance, this time to generate global principles that regulate relations among peoples. The result is reassuring: human misery requires a response wherever it is experienced. In nonideal theory, the Law of Peoples necessitates global engagement for the eradication of the great evils that have historically followed from political injustice. ;In stark contrast to this global activism, Rawls defends nonintervention and rejects redistribution in ideal theory. This has provoked a heated debate in political philosophy, leading to cosmopolitan criticism of the Rawlsian enterprise. In light of such cosmopolitan objections, I assess the contributions and limitations of the Rawlsian project for global justice. I argue that the fundamental ideas of Rawls's broader thought necessitate the endorsement of Rawls's procedure, while at the same time requiring the revision of the substantive principles of the Law of Peoples. Thus reaching cosmopolitan conclusions without cosmopolitan premises, I claim that my reformulated Law of Peoples is more Rawlsian in spirit than the versions offered by either Rawls himself or his cosmopolitan critics. (shrink)

To whom is egalitarian justice owed? Our fellow citizens, or all of humankind? If the latter, what form might a global brand of egalitarianism take? This paper examines some recent debates about the justification, and content, of global egalitarian justice. It provides an account of some keenly argued controversies about the scope of egalitarian justice, between those who would restrict it to the level of the state and those who would extend it more widely. It also notes the cross-cutting distinction (...) between relationists (whose views on scope are derived from a belief about which relations, practices or institutions give rise to the demands of equality) and non-relationists (who place no such importance on empirical facts about the relations between individuals). Beyond this, it sets out some of the different principles that might flow from a commitment to global egalitarianism. One of the key goals is to highlight the increasing diversity within debates on global justice, so that even those with a shared commitment to global equality may espouse different views about the justifications for equality, as well as the nature of, and proper sites for, egalitarian principles. (shrink)

It’s been argued with some justice by commentators from Walter Kaufmann to Thomas Hurka that Nietzsche’s positive ethical position is best understood as a variety of virtue theory – in particular, as a brand of perfectionism. For Nietzsche, value flows from character. Less attention has been paid, however, to the details of the virtues he identifies for himself and his type. This neglect, along with Nietzsche’s frequent irony and non-standard usage, has obscured the fact that almost all the virtues he (...) praises are intellectual rather than moral. The vices he most despises include dogmatism, intellectual partisanship, faith, boredom, the need for certainty, and pity. The virtues he most appreciates include curiosity, honesty, skepticism, creativity, the historical sense, intellectual courage, and intellectual fastidiousness. These tables of values place Nietzsche squarely among so-called responsibilist virtue epistemologists, such as Lorraine Code and Linda Zagzebski, who emphasize that knowledge is infused with desire and affect. I argue that curiosity construed as the specification of the will to power in the domain of epistemology is a cardinal Nietzschean virtue, and that the others – especially intellectual courage and honesty – are presupposed by curiosity. Thus, Nietzsche turns out to accept his own peculiar brand of the thesis of the unity of virtue. (shrink)

In the field of philosophy of language, is there life beyond Chomsky? Deleuze's deep distrust for, and fascination with language provide a positive answer - nothing less than a brand new philosophy of language, where pragmatics replaces structural linguistics, and where the literary text and the concept of style have pride of place. This should be good news not only for philosophers, but for linguistics and literary critics as well.