Results for 'multimodal metaphor'

974 found
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  1.  74
    Multimodal Metaphor.Eduardo Urios-Aparisi & Charles J. Forceville (eds.) - 2009 - Mouton de Gruyter.
    Metaphor pervades discourse and may govern how we think and act. But most studies only discuss its verbal varieties. This book examines metaphors drawing on combinations of visuals, language, gestures, sound, and music. Investigated texts include advertising, political cartoons, comics, film, songs, and oral communication. Where appropriate, the influence of genre and cultural factors is thematized.
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  2.  43
    Multimodal Metaphor and Metonymy in Advertising: A Corpus-Based Account.Paula Pérez-Sobrino - 2016 - Metaphor and Symbol 31 (2):73-90.
    ABSTRACTThis article offers the first large-scale study of a multimodal corpus of 210 advertisements. First, the reader is presented with a description of the corpus in terms of the distribution of conceptual operations and use of modal cues. Subsequently, the weight of mode and marketing strategy to trigger more or less amounts of conceptual complexity is analyzed. This corpus-based survey is complemented with the qualitative analysis of three novel metaphor–metonymy interactions that stem from the data and that have (...)
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  3.  23
    Argument by Multimodal Metaphor as Strategic Maneuvering in TV Commercials: A Case Study.Chuanrui Zhang & Cihua Xu - 2018 - Argumentation 32 (4):501-517.
    Drawing on insights from contemporary studies on conceptual metaphor and multimodal metaphor, the present study proposes a tentative analysis of multimodal metaphorical argument from the perspective of the extended theory of pragma-dialectics. A case, Liqun Commercial, is presented as an illustration. This commercial proves to use a conceptual metaphor, life is a journey, that underlies a multimodal metaphorical argument. The conceptual metaphor is highly acceptable in the cultural context of the Chinese target audience. (...)
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  4.  30
    Online Construction of Multimodal Metaphors In Murnau’s Movie Faust.José Manuel Ureña Gómez-Moreno - 2017 - Metaphor and Symbol 32 (3):192-210.
    This study explores multimodal metaphors and metonymies in Faust, a German Expressionist silent fiction movie by Murnau. The article combines principles of psychocinematics, an interdisciplinary scientific field of enquiry, with the multimodal metaphor and expressive movement model, which looks into the temporal dynamics of metaphoric meaning-making by movie watchers. It is shown that interrelating both film-analytic approaches provides a deeper and more comprehensive insight into how figurative thought influences psycho-cognitive processes in the moviegoer’s mind as they dynamically (...)
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  5.  15
    Code Red for Humanity: Multimodal Metaphor and Metonymy in Noncommercial Advertisements on Environmental Awareness and Activism.Laura Hidalgo-Downing & Niamh A. O’Dowd - 2023 - Metaphor and Symbol 38 (3):231-253.
    Concern for global warming, climate change and pollution has grown in recent years, with countries across the world facing natural disasters on unprecedented scales. The communication of environmental protection is therefore a necessary area of enquiry, especially from a Conceptual Metaphor Theory perspective. The present article explores (1) how the themes of global warming, climate change, pollution and activism are conceptualized in a corpus of 51 noncommercial advertisements, (2) the interaction of metonymy with metaphor, (3) the distribution across (...)
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  6.  95
    (1 other version)Memes as multimodal metaphors.Kate Scott - 2021 - Pragmatics and Cognition 28 (2):277-298.
    In this article I analyse object labelling image macro internet memes as multimodal metaphors, taking the Distracted Boyfriend meme as a case study. Object labelling memes are multimodal texts in which users add labels to a stock photograph to convey messages that are often humorous or satirical in nature. Using the relevance-theoretic account of metaphor, I argue that object labelling memes are multimodal metaphors which are interpreted using the same processes as verbal metaphors. The labelling of (...)
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  7.  35
    Primary Metaphors and Multimodal Metaphors of Food: Examples from an Intercultural Food Design Event.Ming-Yu Tseng - 2017 - Metaphor and Symbol 32 (3):211-229.
    The conceptual metaphor “THOUGHT IS FOOD” is exemplified in many verbal expressions. Nevertheless, how food metaphors are realized through the actual dining experience remains unexplored. Based on a food design event called EATAIPEI that took place in the London Design Festival in 2015, one aimed at promoting Taipei as World Design Capital 2016, this article analyzes how the multimodal metaphors of food were creatively represented and elaborated within it. This study proposes an analytical framework that combines insights from (...)
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  8.  38
    Chapter 5. Interaction of multimodal metaphor and metonymy in TV commercials: Four case studies.Eduardo Urios-Aparisi & Charles J. Forceville - 2009 - In Eduardo Urios-Aparisi & Charles J. Forceville, Multimodal Metaphor. Mouton de Gruyter.
  9.  22
    Beijing Olympics and Beijing opera: A multimodal metaphor in a CCTV Olympics commercial.Ning Yu - 2011 - Cognitive Linguistics 22 (3):595-628.
    This paper is a cognitive semantic analysis of a CCTV educational commercial, which is one of a series designed and produced in preparation for, and in celebration of, the Beijing 2008 Olympic Games. Called the “Beijing Opera Episode”, this TV commercial converges on the theme: “To mount the stage of the world, and to put on a show of China”. That is, China sees her hosting of the 2008 Olympics by Beijing as a great opportunity for her to step onto (...)
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  10.  21
    “Noah’s Family Was on Lockdown”: Multimodal Metaphors in Religious Coronavirus-Related Internet Memes in the Nigerian WhatsApp Space.Oluwabunmi O. Oyebode & Foluke O. Unuabonah - 2022 - Metaphor and Symbol 37 (4):287-302.
    This paper examines the forms and functions of religious Internet memes that relate to Covid-19, with a view to identifying the conceptual metaphors that underlie the creation of the memes. The data, which consist of thirty religious Internet memes shared in the Nigerian WhatsApp space, are analyzed qualitatively using the categorization of religious Internet memes, and the concept of multimodal metaphors. The memes contain (non-)linguistic metaphors such as the picture of Biblical Noah’s ark and expressions such as Noah’s family (...)
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  11.  36
    Chapter 3. Brand images: Multimodal metaphor in corporate branding messages.Eduardo Urios-Aparisi & Charles J. Forceville - 2009 - In Eduardo Urios-Aparisi & Charles J. Forceville, Multimodal Metaphor. Mouton de Gruyter.
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  12.  2
    Advertising fragrance through visual and audible information: a multimodal metaphor analysis of perfume commercials.Jiaqi Xu & Zi Yang - forthcoming - Semiotica.
    According to conceptual metaphor, this study finds and categorizes three metaphors in perfume commercials: FRAGRANCE IS ATTRACTION, FRAGRANCE IS EMOTION, and FRAGRANCE IS OBJECT. Drawing on the analytical tool of multimodal metaphor analysis, the study further analyzes how perfume commercials complete the metaphorical operation mechanism of mapping from visual and auditory modes to olfactory. It is found that, different from the traditional definition of a concrete source domain and an abstract target domain in conceptual metaphors, the joint (...)
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  13.  23
    Identifying and Interpreting Visual and Multimodal Metaphor in Commercials and Feature Films.Charles Forceville - 2024 - Metaphor and Symbol 39 (1):40-54.
    Research on metaphor has over the past decades increasingly been extended to its visual and multimodal varieties. While analysts of verbal metaphors are helped by the fact that languages have grammars and vocabularies, researchers of visual and multimodal metaphors need to rely on other methods for identification and interpretation. One approach that claims to have developed a robust method for analyzing metaphor in moving images is FILMIP, which has hitherto focused on the specific genre of commercials. (...)
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  14. Erga omnes: Multimodal metaphors of consumerism.Fabio I. M. Poppi & Eduardo Urios-Aparisi - 2021 - Lege Artis. Language Yesterday, Today, Tomorrow 1 (6).
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  15.  12
    ‘Just Like Pandemic Prevention’: The Semiotic Flow That Interweaves Multimodality, Metaphor, and Narrativity.Ming-Yu Tseng - 2024 - Metaphor and Symbol 39 (2):110-131.
    This study investigates how COVID-19 advice is creatively delivered in a one-minute video produced by the Taiwan Centers for Disease Control in February 2022. It examines metaphors in verbal, visual, and multimodal modes, and illustrates how such metaphors interact with multimodal narrativity. Drawing on the insights of studies on multimodal metaphors, this paper seeks to identify which are the most pervasive metaphors or what dominant metaphor, if any, is used in the video. It finds that the (...)
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  16.  48
    Chapter 9. Image Alignment in Multimodal Metaphor.Norman Y. Teng - 2009 - In Eduardo Urios-Aparisi & Charles J. Forceville, Multimodal Metaphor. Mouton de Gruyter. pp. 197–212.
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  17.  39
    Chapter 2. Non-verbal and multimodal metaphor in a cognitivist framework: Agendas for research.Eduardo Urios-Aparisi & Charles J. Forceville - 2009 - In Eduardo Urios-Aparisi & Charles J. Forceville, Multimodal Metaphor. Mouton de Gruyter.
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  18.  23
    Chapter 16. The role of non-verbal sound and music in multimodal metaphor.Eduardo Urios-Aparisi & Charles J. Forceville - 2009 - In Eduardo Urios-Aparisi & Charles J. Forceville, Multimodal Metaphor. Mouton de Gruyter.
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  19.  22
    Chapter 15. Music, language, and multimodal metaphor.Eduardo Urios-Aparisi & Charles J. Forceville - 2009 - In Eduardo Urios-Aparisi & Charles J. Forceville, Multimodal Metaphor. Mouton de Gruyter.
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  20.  37
    Chapter 13. Words, gestures, and beyond: Forms of multimodal metaphor in the use of spoken language.Eduardo Urios-Aparisi & Charles J. Forceville - 2009 - In Eduardo Urios-Aparisi & Charles J. Forceville, Multimodal Metaphor. Mouton de Gruyter.
  21.  22
    Metaphor and intertextuality in media framings of the (1984–1985) British Miners’ Strike: A multimodal analysis.Christopher Hart - 2017 - Discourse and Communication 11 (1):3-30.
    The British Miners’ Strike of 1984–1985 represents one of the most pivotal periods in British industrial relations. The significance of media stance towards the miners remains a controversial issue today, as attested by recent publications looking back at the strike. Here, authors including miners, journalists and other commentators argue that media coverage of the strike followed a consistently anti-trade union agenda in which the media sought to destabilise the strike. An internal British Broadcasting Corporation report, only recently made public, shows (...)
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  22.  49
    Chapter 18. multimodal expressions of the human victim is animal metaphor in horror films.Eduardo Urios-Aparisi & Charles J. Forceville - 2009 - In Eduardo Urios-Aparisi & Charles J. Forceville, Multimodal Metaphor. Mouton de Gruyter.
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  23.  5
    The Framing Effects of Metaphor and Metonymy in Multimodal Campaigns About Plastic Pollution: A Solutions-Oriented and Emotion-Oriented Study.Niamh A. O’Dowd - 2025 - Metaphor and Symbol 40 (1):76-97.
    The use of metaphor and metonymy in social awareness campaigns has been shown as an effective strategy to evoke emotional reactions in the audience and influence behavior change. Using authentic campaign discourse, this study investigated how two multimodal, figurative representations of plastic pollution (plastic pollution is war on nature and plastic pollution is usurpation of marine life) influenced participants’ responses to solutions-oriented and emotions-oriented measures. The data were gathered from two online surveys: Experiment 1 used Likert-scales and free-text (...)
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  24.  27
    Chapter 6. Nonverbal and multimodal manifestations of metaphors and metonymies: A case study.Eduardo Urios-Aparisi & Charles J. Forceville - 2009 - In Eduardo Urios-Aparisi & Charles J. Forceville, Multimodal Metaphor. Mouton de Gruyter.
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  25.  29
    Imagery underlying metaphors: A cognitive study of a multimodal discourse of yoga classes.Joanna Łozińska - 2021 - Metaphor and Symbol 36 (3):150-165.
    The article presents an analysis of metaphorical names for yoga postures as well as other verbal and verbo-gestural means of communication used by yoga teachers to describe these co...
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  26.  29
    Chapter 14. Metonymy first, metaphor second: A cognitivesemiotic approach to multimodal figures of thought in co-speech gesture.Eduardo Urios-Aparisi & Charles J. Forceville - 2009 - In Eduardo Urios-Aparisi & Charles J. Forceville, Multimodal Metaphor. Mouton de Gruyter.
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  27.  17
    A Multimodal View of Late Medieval Rhetoric: The Case of the White Rose of York.Marcin Kudła - 2020 - Studies in Logic, Grammar and Rhetoric 61 (1):127-145.
    The aim of the present paper is to contribute to a better understanding of the role of heraldry, in particular of para-heraldic devices known as “badges”, in 15th-century England. The case chosen for examination is that of the white rose, one of the major badges of Edward IV. The data consists of four contemporary texts in which Edward is referred to as the “rose”, analysed against the background of the use of the white rose of York as a heraldic device. (...)
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  28.  52
    Multimodal Fusion in Analyzing Political Cartoons: Debates on U.S. Beef Imports Into Taiwan.Tiffany Ying-Yu Lin & Wen-yu Chiang - 2015 - Metaphor and Symbol 30 (2):137-161.
    This study proposes a multimodal fusion model to account for the cognitive mechanisms involving 56 political cartoons with regard to U.S. beef import issues as reported in two dominant Taiwanese newspapers, the Liberty Times and United Daily News. Specifically, this study claims that multimodal fusion model evolves from two metonymic-metaphoric networks, i.e., related metonymic network and diversified metaphoric network, and combines the conceptual, visual, and verbal modes. Our analysis demonstrates that multimodal fusion is a significant and recurrent (...)
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  29.  41
    De Corporibus Humanis: Metaphor and Ideology in the Representation of the Human Body in Cinema.Fabio I. M. Poppi & Eduardo Urios-Aparisi - 2018 - Metaphor and Symbol 33 (4):295-314.
    In this article, based on a critical metaphor analysis, we identify and describe multimodal metaphors involving the human body and its conceptualizations in five auteur films of the 2010s. Studies on the human body in cinema have documented how it changes according to underlying ideologies. Our research focuses on the role of image schemas and metaphors as they embody meanings and sociocultural paradigms. Metaphors also frame how the body is conceptualized according to dominating ideological practices such as (a) (...)
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  30.  7
    Spiritual Metaphor and Religious Symbolism in Chinese Ethnic Cinema: A Philosophical Inquiry Into Snow Leopard.Jun Qian - 2025 - European Journal for Philosophy of Religion 17 (2):155-174.
    Metaphors function not only as linguistic constructs but also as profound vehicles for spiritual and philosophical reflection in visual narratives. In cinema, multimodal metaphors—expressed through sound, imagery, and narrative structure—serve as powerful tools for conveying existential, ethical, and religious themes. Within the context of globalization and modernization, contemporary Chinese ethnic films often explore themes of ecological crisis, cultural displacement, and the search for identity. These themes, embedded in public consciousness, are projected onto the cinematic screen through a rich tapestry (...)
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  31.  30
    Conceptual metaphors in gesture.Kawai Chui - 2011 - Cognitive Linguistics 22 (3):437–458.
    This study investigates metaphoric gestures in face-to-face conversation. It is found that gestures of this kind are mainly performed in the central gesture space with noticeable and discernable configurations, providing visible evidence for cross-domain cognitive mappings and the grounding of conceptual metaphors in people's recurrent bodily experiences and in what people habitually do in social and cultural practices. Moreover, whether metaphorical thinking is conveyed by gesture exclusively or along with metaphoric speech, the manual enactment of even conventional metaphors manifests dynamism (...)
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  32.  20
    Modal functioning of rhetorical resources in selected multimodal cartoons.Ana Pedrazzini & Nora Scheuer - 2019 - Semiotica 2019 (230):275-310.
    Firstly, this paper aims to analyze how verbal and visual modes contribute to build two basic components of cartoons: the referenced situation and the fictional situation. Secondly, it aims to unravel the semiotics of this discursive genre by offering a fine-grained picture of modal variations and continuities of the rhetorical resources deployed, by means of which the fictional situation is displayed. The corpus is composed of 50 multimodal cartoons chosen by cartoonists of 22 nationalities as the most representative of (...)
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  33.  20
    Deliberate Conventional Metaphor in Images: The Case of Corporate Branding Discourse.Carl Jon Way Ng & Veronika Koller - 2013 - Metaphor and Symbol 28 (3):131-147.
    Recent discussions on the use of metaphor have centered on how it may be used in a way that has been said to require mandatory attention to the fact that it is metaphorical, resulting in what has come to be known as deliberate metaphor (CitationSteen, 2008). While metaphor deliberateness and conventionality/novelty are conceptually distinct, associations are likely to exist in practice. This article focuses on the deliberate use of conventional metaphor in images, by way of examining (...)
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  34.  34
    Ecological Cognition and Metaphor.Thomas Wiben Jensen & Linda Greve - 2019 - Metaphor and Symbol 34 (1):1-16.
    In this article, we argue for the need to further incorporate the study of metaphor with the newest tendencies within cognitive science. We do so by presenting an ecological view of cognition as a skull-and-body-transcending activity that is deeply entangled with the environment. Grounded in empirical examples we present and examine four claims fleshing out this ecological perspective on cognition and metaphor: (a) metaphor is a product of an organism-environment-system, rather than merely a product of an inner (...)
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  35.  7
    Jordanians’ Perceptions and Attitudes Toward the Amended Cyber Crime Law in Jordan: A Visual and Multimodal Analysis.Aseel Zibin, Abdel Rahman Mitib Altakhaineh, Amal Abuanzeh & Ahmad Ali Kabbaha - 2024 - International Journal for the Semiotics of Law - Revue Internationale de Sémiotique Juridique 37 (7):2175-2191.
    This study examines the visual [monomodal] and multimodal metaphorical representations of Jordanians’ perceptions and attitudes toward the amended Cyber Crime Law in Jordan as depicted by Jordanian activists and image creators online. It adopts Forceville’s theory of Multimodal Metaphor [ 1, 2 ] as its theoretical framework. Twenty visual and multimodal depictions were collected from online platforms and were analysed to identify metaphorical representations. The results reveal a higher frequency of use of multimodal metaphors over (...)
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  36.  62
    The JOURNEY Metaphor and Moral Political Cognition.Ahmed Abdel-Raheem - 2014 - Pragmatics and Cognition 22 (3):373-401.
    Although researchers have paid much attention to the journey metaphor (e.g., Forceville, 2006a, 2011a, 2011b; Forceville & Jeulink, 2011), little seems known about its role for moral political cognition. Using data from the US and UK public discourses on the Euro crisis as an example, this paper draws on Lakoff’s (1996) Moral Politics Theory, demonstrating that the journey metaphor can play a crucial role for political cognition, and especially for moral political judgment.
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  37.  34
    XL burgers, shiny pizzas, and ascending drinks: Primary metaphors and conceptual interaction in fast food printed advertising.Lorena Pérez-Hernández - 2019 - Cognitive Linguistics 30 (3):531-570.
    Journal Name: Cognitive Linguistics Issue: Ahead of print.
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  38.  37
    Visual metaphor versus verbal metaphor: A unified account.Francisco Yus - 2009 - In Eduardo Urios-Aparisi & Charles J. Forceville, Multimodal Metaphor. Mouton de Gruyter. pp. 147-172.
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  39.  48
    Where Do I Come From? Metaphors in Sex Education Picture Books for Young Children in China.Jennifer Yameng Liang, Kay O’Halloran & Sabine Tan - 2016 - Metaphor and Symbol 31 (3):179-193.
    ABSTRACTThis study examines the types of verbal, pictorial, and multimodal metaphors in the genre of sex education picture books for young children in Mainland China. Although being an educational discourse genre that is essentially concerned with transmitting scientific facts, sex education picture books employ a range of metaphors that categorize and construe the biological knowledge of human reproduction in a way that not only facilitates young children’s understanding of scientific concepts but also instills in them particular values and moralities (...)
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  40.  39
    Doubleness in Experience: Toward a Distributed Enactive Approach to Metaphoricity.Thomas Wiben Jensen & Elena Cuffari - 2014 - Metaphor and Symbol 29 (4):278-297.
    A new concept of cognition also implies a novel approach to the study of metaphor. This insight is the starting point of this article presenting two innovations to comprehending and analyzing metaphor, one theoretical and one in terms of methodology. On a theoretical level we argue for a new orientation to metaphor and metaphoricity based on enactive cognition and distributed language and cognition. In recent years enactive and distributed cognition have been developing a new concept of cognition (...)
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  41.  62
    Spatial Subsystem of Moral Metaphors: A Cognitive Semantic Study.Ning Yu, Tianfang Wang & Yingliang He - 2016 - Metaphor and Symbol 31 (4):195-211.
    Cognitive semantic studies have shown that our conceptualization of morality is at least partially metaphorical and that our moral cognition is grounded in some fundamental contrastive categories of our embodied experience in the physical environment. It is argued that our moral cognition is built on a moral metaphor system. Within the framework of conceptual metaphor theory, this study aims to examine the spatial subsystem of moral metaphors in English. We set out with five pairs of moral metaphors that (...)
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  42.  12
    Constructing cultural identities through new media: a multimodal appraisal analysis of Chinese web-based ink and wash cartoons.Lei Zeng & Xinyu Zhu - 2024 - Semiotica 2024 (259):217-253.
    As an intercultural modern art form, web-based ink and wash cartoons are significant tools to communicate cultural identities in the Chinese context because of their entertaining form, thought-provoking content, and profound cultural connotation. Against this background, the present study investigates the multimodal appraisal systems of 96 web-based ink and wash cartoons, focusing on attitudinal meanings and explicating how the attitudinal resources contribute to the communication of Chinese cultural identities. The analysis of 96 web-based ink and wash cartoons shows that (...)
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  43.  26
    What can cognitive linguistics tell us about language-image relations? A multidimensional approach to intersemiotic convergence in multimodal texts.Javier Marmol Queralto & Christopher Hart - 2021 - Cognitive Linguistics 32 (4):529-562.
    In contrast to symbol-manipulation approaches, Cognitive Linguistics offers a modal rather than an amodal account of meaning in language. From this perspective, the meanings attached to linguistic expressions, in the form of conceptualisations, have various properties in common with visual forms of representation. This makes Cognitive Linguistics a potentially useful framework for identifying and analysing language-image relations in multimodal texts. In this paper, we investigate language-image relations with a specific focus on intersemiotic convergence. Analogous with research on gesture, we (...)
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  44.  21
    Multimodality and Cognitive Linguistics by María Jesús Pinar Sanz. [REVIEW]Søren Vigild Poulsen - 2017 - Metaphor and Symbol 32 (2):135-137.
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  45.  18
    The quality enhancement of action research on primary school English instruction in Chinese rural areas: An analysis based on multimodality.Haiyan Zhang, Cunxin Han, Hongyan Ma & Liusheng Wang - 2022 - Frontiers in Psychology 13.
    This study investigates the influences of action research on primary school English instruction from five dimensions in the classroom, viz., types of questions, language errors, gestures, facial expressions, and interpersonal distance. Four English teachers’ 9 real classroom teaching videos before and after action research are collected and annotated by using ELAN software. The results show that primary school English teachers in Chinese rural areas prefer closed questions to open questions; They make some language errors; Deictic gestures are the most common (...)
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  46.  27
    Flashbacks in Film: A Cognitive and Multimodal Analysis.Lorena Bort-Mir - 2023 - Metaphor and Symbol 38 (3):291-294.
    “The journey (the [filmic] narrative) is made by the traveler (the viewer) step by step, pebble by pebble, cue by cue.”Flashbacks in Film: A Cognitive and Multimodal Analysis is devoted to explaini...
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  47.  33
    Chapter 12. Pictorial metaphors of emotion in Japanese comics.Eduardo Urios-Aparisi & Charles J. Forceville - 2009 - In Eduardo Urios-Aparisi & Charles J. Forceville, Multimodal Metaphor. Mouton de Gruyter.
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  48.  23
    Chapter 10. Visual metaphoric conceptualization in editorial cartoons.Eduardo Urios-Aparisi & Charles J. Forceville - 2009 - In Eduardo Urios-Aparisi & Charles J. Forceville, Multimodal Metaphor. Mouton de Gruyter.
  49.  54
    Chapter 8. Metaphor in Political Cartoons: Exploring Audience Responses.Elizabeth Refaie - 2009 - In Eduardo Urios-Aparisi & Charles J. Forceville, Multimodal Metaphor. Mouton de Gruyter. pp. 173–196.
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  50.  17
    The Body of Love in Almodóvar's Cinema: Metaphor and Metonymy of the Body and Body Parts.Eduardo Urios-Aparisi - 2010 - Metaphor and Symbol 25 (3):181-203.
    This article focuses on how the human body and body parts such as the legs, abdomen, and torso are conceptualized in Spanish director Pedro Almodóvar's films. The comparative analysis follows a qualitative methodology in which instances of the use of body parts are analyzed within their multimodal, sociocultural, and cinematic contexts. Through camera work and mise-en-scène, the actors' bodies and bodily functions are mapped onto complex cultural, social, and filmic targets within the narrative structure. Ultimately, the author shows how (...)
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