Three studies investigated implicit brand attitudes and their relation to explicit attitudes, prod- uct usage, and product differentiation. Implicit attitudes were measured using the Implicit As- sociation Test (IAT; Greenwald, McGhee, & Schwartz, 1998). Study 1 showed expected differ- ences in implicit attitudes between users of two leading yogurt brands, also revealing significant correlations between IAT-measured implicit attitudes and explicit attitudes. In Study 2, users of two fast food restaurants (McDonald’s and Milk Bar) showed implicit attitudi- nal preference for their (...) favorite restaurant. In Study 3, implicit attitudes of users of two soft drinks (Coca-Cola and Pepsi) predicted brand preference, product usage, and brand recognition in a blind taste test. A meta-analytic combination of the three studies showed that the use of IAT measures increased the prediction of behavior relative to explicit attitude measures alone. (shrink)

Purpose – The purpose of this study is to explain cross-cultural differences in online self-disclosure between Indonesians, who live in a highly collectivist culture, and Poles – a hierarchical individualist culture. Various psychological factors have been taken into consideration, such as the need for popularity, the need to belong and self-esteem. Design/methodology/approach – This study was designed as a quantitative study. First, a one-way ANOVA was performed to compare online SD and specific behaviours online between Indonesians and Poles. Second, correlational (...) analysis between online SD and other psychological factors was conducted. Findings – Indonesians were more likely than Poles to disclose information on Facebook. On the other hand, Poles showed a tendency to disclose more positive content than Indonesians. It was also found that SE was significantly correlated with positive content of online SD for both countries. Furthermore, online SD on Facebook is more closely associated with NfP than NtB. Research limitations/implications – This study possesses several limitations in regard to the lack of generalization; this is due to the choice in scales and the sampling procedure. Thereby, further studies must take into consideration the proportion of genders, the differences in the construction of the “self” between individualist and collectivist cultures and the interpretation of culture orientation based on the primary data. Furthermore, several results related to the online SD would need to be verified by further studies to get a holistic explanation. Originality/value – The current research is for all means and purposes original, as it investigates the differences of online behaviours between cultures – Polish and Indonesian – basing on the premise that there are crucial differences between collectivist and individualist cultures. No prior articles attempted the comparison between those nationalities in online behaviour. (shrink)

Pain management continues to pose a challenge to the healthcare profession in the United States. There are a host of barriers and many of these are very well laid out in the article by Dr. Rich. As a hospice physician, I confront these challenges daily.

Willingness to take risk is one of the most important aspects of personal financial decisions, especially those regarding investments. Recent studies show that one’s perception of time, specifically the individual level of Present Hedonistic and Future Time Perspectives (TPs), influence risky financial choices. This was demonstrated for both, Time Perspective treated as an individual trait and for experimentally induced Time Perspectives. However, on occasion, people might find themselves under the joint influence of both, chronic and situational Time Perspectives and little (...) is known about interactions between them. The paper focuses on the interplay between chronic and induced levels of Future and Present Hedonistic TPs in explaining people’s propensity to take investment risks. An experimental study using a Polish national random-quota sample was conducted. The results showed that situationally induced Future TP lowered the preferred level of portfolio riskiness while situationally induced Present Hedonistic TPs resulted in exactly the opposite effect, and that the higher level of chronic Present Hedonistic TP was linked to higher investment risk preferences. The role of the chronic Present Hedonistic TP was moderated by the situationally induced Future (approaching significance) and Present Hedonistic TPs. The induction of these TPs resulted in reduction of the propensity to take investment risks. The study adds to the literature on psychological factors influencing the propensity to take financial risk. The results are also important for researchers who experimentally manipulate variables that might be also considered as chronic traits. They indicate that whether the manipulation is congruent with one’s natural tendencies may have a differential impact on subsequent measures. (shrink)