This research investigates the potential for a “fair” co-branding operation. A major corporate brand is fictitiously allied with a Fair Trade labelling organization brand. The sample for the study is composed of 540 respondents, representative of the French population. By considering commercial brands and Fair Trade labels as dissimilar in terms of customers’ perceived Fair Trade orientations, this article studies how this lack of similarity impacts perceived congruence between both entities and how prior brand attitudes and congruence influence customers’ evaluation (...) of the co-branded product. The results of this research demonstrate that: Consumer prior brand attitudes toward the partner brands influence very little customers’ evaluation. Perceived similarity of the partner brands has a strong influence toward congruence of the co-branding operation. Results also indicate that congruence has a strong influence upon customers’ evaluation. An inverted U-shaped relationship exists between perceived similarity and relevancy of the alliance, and between expectancy and customers’ evaluation. The results obtained through the test of a partial least square model, and inverted U-shaped hypothesis, represent a new insight into co-branding theory. The high discursive power of fair co-branding is a key issue: the corporate brand provides the alliance with its leading position, while the Fair Trade brand provides the ethical attribute. (shrink)

In this collection of essays, Bromberger explores the centrality of questions and predicaments they create in scientific research. He discusses the nature of explanation, theory, and the foundations of linguistics.

Neuroconstructivism: How the Brain Constructs Cognition proposes a unifying framework for the study of cognitive development that brings together (1) constructivism (which views development as the progressive elaboration of increasingly complex structures), (2) cognitive neuroscience (which aims to understand the neural mechanisms underlying behavior), and (3) computational modeling (which proposes formal and explicit specifications of information processing). The guiding principle of our approach is context dependence, within and (in contrast to Marr [1982]) between levels of organization. We propose that three (...) mechanisms guide the emergence of representations: competition, cooperation, and chronotopy; which themselves allow for two central processes: proactivity and progressive specialization. We suggest that the main outcome of development is partial representations, distributed across distinct functional circuits. This framework is derived by examining development at the level of single neurons, brain systems, and whole organisms. We use the terms encellment, embrainment, and embodiment to describe the higher-level contextual influences that act at each of these levels of organization. To illustrate these mechanisms in operation we provide case studies in early visual perception, infant habituation, phonological development, and object representations in infancy. Three further case studies are concerned with interactions between levels of explanation: social development, atypical development and within that, developmental dyslexia. We conclude that cognitive development arises from a dynamic, contextual change in embodied neural structures leading to partial representations across multiple brain regions and timescales, in response to proactively specified physical and social environment. (shrink)

The notion of life is here presented as a major theme which permeates all of Spinoza’s writings, from the earliest work to the mature statement of his philosophy in the Ethics. Some of the implications of this concept are here outlined, and a number of possible objections to my dynamic interpretation of the concept of life are also explicitated and answered. This artide is a translation of the essay, “Sur une idée directrice de la philosophie de Spinoza,” from Sylvain (...) Zac, Etudes spinozistes, ©1985, Librairie Philosophique J. Vrin. (shrink)

This paper studies ‘minority’ initiatives to organize sports games. A meta-analysis of published data in the literature identifies the formal appearance taken by each of these initiatives under the Olympic model. But it also conduces to build a number of indicators to answer a series of questions about their logic and strategies. All the initiatives studied are based on an ambivalent posture that, while based on the denunciation of a discriminating space, claim access to it. By an astonishing paradox, ‘non-normative’ (...) actors are driven to reclaim a model that, under cover of Universal, aims to establish a norm that is situated and dated. In practice, they use two types of strategies: a strategy for participation in the Olympics to transform them into a space which represents a fight against exclusion, or a strategy to create alternative events. Whatever the strategy, these initiatives are implemented according to their objectives. Differentiated in their forms—participatory or autonomy—they are also in their purpose. The comparison of these initiatives shows that ultimately, beyond strategies and logic inherent in different social, historical and organizational contexts, the mobilizations of the actors reveal the same ambivalence about the sports model conveyed by the Olympic institution. (shrink)

Cet article se propose d’étudier les procédés platoniciens de l’exemple, de l’analogie et du paradigme, en insistant à la fois sur leur distinction et sur leur articulation mutuelle. En ce qui concerne l’exemple, il convient d’en distinguer un usage dianoétique, que Platon proscrit, d’un usage proprement dialectique, qu’il encourage et qui peut avoir deux fonctions différentes : faire comprendre une question ou une méthode et faire saisir une structure. L’analogie au sens strict développe cette deuxième fonction, en la complexifiant parfois (...) (notamment dans le Gorgias et la République) par une dimension « constructive ». Reste que le but de l’analogie, comme celui de l’exemple, est avant tout de faire saisir des rapports ; et dans la mesure où ces rapports sont purement intelligibles, l’analogie peut elle aussi être considérée comme un procédé dialectique. Enfin, le paradigme tel qu’il est utilisé dans le Sophiste et le Politique développe les traits précédents au sein d’un dispositif très élaboré, qui a pour but essentiel de faire saisir une méthode susceptible d’être appliquée à ce qui fait l’objet de l’examen. En ce sens, il s’agit d’un prolongement de l’un des usages dialectiques des exemples que l’on trouve dès les premiers Dialogues. La pensée paradigmatique de Platon manifeste ainsi une grande continuité, qui repose sur une conception fondamentale : la dialectique, en tant que science suprême qui étudie les Idées, ne peut être décrite de l’extérieur, mais seulement se pratiquer. Cette pratique se prépare, non pas en commençant par se tourner vers le sensible, comme on l’écrit parfois, mais en se tournant vers des cas tout aussi intelligibles – en tant que rapports ou ensembles de rapports, c’est‑à‑dire structures –, quoique « plus faciles », afin de rendre le dialecticien ultimement capable d’examiner n’importe quel sujet. (shrink)

Notre interrogation porte sur la visibilité de la psychologie sociale à travers les forums de discussion Usenet. Ces espaces thématiques communautaires qui permettent d'échanger de très nombreuses informations sous forme de discussions en temps différé, ont servi de support pour interroger la diffusion de la psychologie sociale auprès du grand public. Les archives des forums Usenet ont été interrogées à l'aide des clefs psychosociologie, sociopsychologie et psychologie sociale. Outre les messages liés aux réseaux d'entre-aide et de recherche d'emploi, deux grandes (...) thématiques émergent de l'analyse des messages recueillis: l'utilisation de la psychologie sociale comme caution scientifique pour appuyer le discours émis et une psychologie sociale comme discipline essentiellement manipulatrice. Dans le corpus étudié, celle-ci semble privilégier la manipulation comme objet d'étude - ou en tout cas les individus ne retiendraient que cet objet - et, qui plus est, «manipule» en retour pour obtenir ses résultats.Our study is concerned with the visibility of social psychology through Usenet forums. These virtual communities, which enable the exchange of a multitude of information in discussion forums in non-real time, were the object of our study which explored the popularization of social psychology with the general public. Archives from Usenet were searched using the following keywords: psychosociology, sociopsychology and social psychology. Besides messages linked to help and job-search networks, two main themes emerged from the analysis of messages namely that social psychology is used as a source of scientific evidence to back up the opinions expressed and that socialpsychology is essentially a manipulating discipline. In the studied corpus, socialpsychology seems to privilege manipulation as an object of study - or at least that the individuals involved only remember that aspect – and that it moreover "manipulates" to obtain its results. (shrink)

We provide characterizations of the equal division values and their convex mixtures, using a new axiom on a fixed player set based on player nullification which requires that if a player becomes null, then any two other players are equally affected. Two economic applications are also introduced concerning bargaining under risk and common-pool resource appropriation.

This book provides a comprehensive commentary of the Philebus designed to shed light on the nature and function of the good in Plato’s philosophy as a whole. Topics discussed include dialectic, pleasure, epistemology, and the relations between metaphysics and ethics.

Phenomenology of religion is among the oldest branches of the discipline founded by Husserl. It has always been difficult to define its outlines: from the very first essays of Scheler, Reinach and Heidegger to the so-called “theological turn” of French phenomenology, one has always feared the transformation of the phenomenology of religion in a religious philosophy that would give up the sacred principle of neutrality. This situation is perhaps behind us thanks to the recent endeavors to renew the field of (...) research. French and American specialists of Husserl’s thought Natalie Depraz and Anthony J. Steinbock try to push back the limits of and to explore new ways in genetic phenomenology by describing religious attitudes by mean of a philosophical-existential methodology especially designed for this task. This paper introduces what might open of a new era of the phenomenology of religion. (shrink)

In a famous fragment of the Pensées, Pascal explains that it is through the heart that we know first principles. But what is the meaning of this knowledge? The editors of Port-Royal took the radical decision to replace the occurrences of “heart” in this fragment with the expression “feeling and intelligence [sentiment et intelligence]”, thus marking the equivalence of these two notions. However, given that Pascal contrasts the heart with reason, and that intelligence is, for both Pascal and Descartes, synonymous (...) with reason, how are we to understand this modification? Some commentators have seen it as an absurdity, proving that it could not have been made by interpreters like Arnauld and Nicole. In this article, I first show, on the contrary, that it is precisely a chapter of the second edition of The Logic of Port-Royal that offers the key to the difficulty. While Arnauld and Nicole are faithful to the Cartesian synonymy of intelligence and reason everywhere else, in this chapter they distinguish between these two notions, taking Descartes’ distinction between intuitus and reason from the Rules for the Direction of the Mind. Secondly, I contest this interpretation of the Pascalian heart: the heart, as an originally passive capacity of feeling, differs from the Cartesian intuitus. (shrink)

Dans un article provocateur qui fit date, Langdon Winner posait cette question pour le moins incongrue : « Do artefacts have politics ? » 1. Peter-Paul Verbeek lui a apporté une forme de réponse dans son ouvrage intitulé à dessein : What things do . Cependant,..

During the course of evolution, variations of a protein sequence is an ongoing phenomenon however limited by the need to maintain its structural and functional integrity. Deciphering the evolutionary path of a protein is thus of fundamental interest. With the development of new methods to visualize high dimension spaces and the improvement of phylogenetic analysis tools, it is possible to study the evolutionary trajectories of proteins in the sequence space. Using the data-driven high-dimensional scaling method, we show that it is (...) possible to predict and represent potential evolutionary trajectories by representing phylogenetic trees into a 3D projection of the sequence space. With the case of the aminodeoxychorismate synthase, an enzyme involved in folate synthesis, we show that this representation raises interesting questions about the complexity of the evolution of a given biological function, in particular concerning its capacity to explore the sequence space. (shrink)

Émile Saisset (1814-1863) est un philosophe aujourd’hui bien oublié, bien qu’il ait été un insigne représentant de « l’école éclectique » qui a dominé l’enseignement de la philosophie en France entre 1820 et les années 1860. Au sein de cette école, il fut celui qui entretint avec le catholicisme un dialogue constant, et un des représentants les plus distingués du spiritualisme philosophique. Ce dialogue repose en partie sur la volonté de définir un nouveau magistère dans la société post-révolutionnaire, qui tienne (...) à la fois compte de la tradition portée par le christianisme et des nécessités d’affronter la « modernité ». Il a rêvé d’un concordat philosophique avec le christianisme. Il y avait une part de stratégie dans cette démarche, et les contemporains, comme les philosophes de la fin du siècle, n’ont pas manqué d’y voir une part d’hypocrisie. En réalité, il y avait aussi dans sa démarche une « inquiétude métaphysique », reposant sur les modalités d’articulation entre foi et raison dans un régime de société d’opinions. Si Émile Saisset a été oublié, c’est parce que la séquence historique qu’il incarne a été ensevelie sous la laïcité républicaine. Et pourtant, sa pensée et son action témoignent pour la construction française d’une acception spirituelle et philosophique du gouvernement politique. (shrink)

L’ouvrage que présente Alexandra Michalewski reprend et articule trois questions classiques dans les études plotiniennes. La première est celle des origines et des sources de la doctrine des Formes intelligibles dans la pensée de Plotin. Si cette doctrine puise dans la pensée platonicienne ses éléments principaux, elle ne peut pourtant s’expliquer entièrement par elle. Cette dernière a connu, en effet, de multiples remaniements et adaptations, elle a suscité de multiples débats, de sorte qu’e...

This paper investigates the late medieval controversy over the causal role of substantial forms in the generation of new substances. At the beginning of the fourteenth century, when there were two basic positions in this debate (section II), an original position was defended by Walter Burley and Peter Auriol, according to which accidents alone—by their own power—can generate substantial forms (section III). The paper presents how this view was received by the next generation of philosophers, i.e., around 1350 (section IV), (...) and how, even though some of the initial theoretical motivations for this view were quickly abandoned, the view was still defended by several philosophers in the fifteenth and sixteenth centuries (section V). It is finally shown that this theory, still discussed by Suárez and early modern scholastics, and despite being generally rejected, contributed in its own way to the evolution of hylomorphism in the late Middle Ages and, to a certain extent, its gradual decline (section VI). (shrink)

This opinion paper takes aim at an error made recently by Clarivate Analytics in which it sent out an email that congratulated academics for becoming exclusive members of academia’s most cited elite, the Highly Cited Researchers. However, that email was sent out to an undisclosed number of non-HCRs, who were offered an apology shortly after, through a bulk mail, which tried to down-play the importance of the error, all the while praising the true HCRs. When Clarivate Analytics senior management was (...) contacted, the company declined to offer an indication of the number of academics who had been contacted and erroneously awarded the HCR status. We believe that this regrettable blunder, together with the opacity offered by the company, fortify the corporate attitude about the value of the journal impact factor, and what it represents, namely a marketing tool that is falsely used to equate citations with quality, worth, or influence. The continued commercialization of metrics such as the JIF is at the heart of their use to assess the “quality” of a researcher, their work, or a journal, and contributes to a great extent to driving scientific activities towards a futile endeavor. (shrink)