The virtual display of products in e-commerce brings new problems of information asymmetry, and the overload of digital information also increases the difficulty of consumers' purchasing decisions. The real-time interaction between the streamer and the consumer during live streaming e-commerce will promote consumers' understanding of the product, reduce information asymmetry, and increase consumers' purchase intention. However, why do people trust the untouchable and unfamiliar streamers from live streaming e-commerce to purchase online? To understand this phenomenon, based on (...) the perspective of the information asymmetry theory and parasocial relationship theory, this research identified how social capital affected purchase intention in live streaming e-commerce. Through a questionnaire survey of live viewers, the purchase intention model constructed by empirical testing was used. The findings showed that the streamer's professionalism, the reciprocal expectation of live streaming, and the viewer's parasocial relationship could effectively increase the viewer's purchase intention. The occurrence of a streamer's negative public events could significantly reduce the viewer's purchase intention. The scale of live streaming and the streamer's commitment had no significant impact on the viewer's purchase intention. Trust played an intermediary role between the streamer's professionalism and parasocial relationship and the viewer's purchase intention. (shrink)

The central problem of this dissertation arises from reflecting on Euthyphro’s often neglected final attempt to define piety and the discussion (elenchos) that follows. He claims that piety is knowledge of how to give to the gods what is pleasing in prayer and sacrifice. Socrates, without much argument, reduces Euthyphro’s answer to his earlier, already refuted one – that piety is what is dear to the gods – inviting the question of whether this is all the elenchos is meant to (...) accomplish. If it is not, we should expect to find its purpose in the brief discussion that falls between Euthyphro’s definition and the final reduction of this definition to its predecessor. At the center of this discussion Socrates compares Euthyphronic piety to commerce. This comparison has classically been interpreted as showing Euthyphro’s definition to imply that humans can benefit gods, and since Euthyphro has elsewhere rejected this idea, his definition is refuted by contradiction. But this strands the reduction withoutpurpose, and scrutiny of the text suggests this is not the correct way to interpret the inference structure of this intervening discussion. In this dissertation I argue for two main theses: (i) the disambiguation thesis, which claims that the comparison to commerce is not the philosophical point of the elenchos, and does not result in the refutation of Euthyphro’s definition. It is instead intended to elicit which of two possible models of piety Euthyphro means to describe, the language of his definition being equivocal in at least one important respect, namely whether or not a met need necessarily confers a benefit upon the recipient; (ii) the translation thesis, which claims that there are some important observations to be made about the Greek of Euthyphro’s definition, observations that will make the dis- ambiguation thesis more plausible, and which are obscured by traditional translations of the passage under discussion. These observations concern kecharismena, a word often translated as ‘pleasing’, but is better understood as denoting a broad set of social and religious norms, and for which there is no simple English equivalent. Together, these two theses allow us to see that the main philosophical lesson of the last elenchos is that Euthyphro’s account of piety as ritual is an application of his more famous third attempt to define piety voluntaristically, and that any philosophical concerns over the last definition are consequences of it being an extension of the third one. This is why Plato puts the two side-by-side to close the dialogue, and we are kept from seeing this clearly when we take the comparison to commerce to be accomplishing the main work of the elenchos, rather than as clarifying Euthyphro’s answer so that its conceptual similarities to the previous answer are plainly visible. I conclude the project by defending the venerable view that Socratic piety is service to the gods instantiated by rational inquiry, and show how this model of piety is the antithesis to, and moral remedy for, Euthyphronic piety. (shrink)

In diesem Buch geht es um die Bedeutung der Gabe im Gegensatz zum Tausch, mit dem sie gleichwohl verflochten ist. In der einen, der Welt der überreichen ethnologischen, anthropologischen, kulturwissenschaftlichen und -soziologischen Literatur wimmelt es von Gaben, die in der anderen, der Welt der ökonomischen und Rational-Choice-theoretischen Literatur, nicht gesehen, bestritten, unsichtbar gemacht und vielmehr mit Tausch gleichgesetzt werden. In beiden kommen Gaben in Organisationen kaum vor, in der einen, weil man dort Gaben inmitten der Wirtschaft, der Unternehmen, der Organisationen (...) kaum Aufmerksamkeit widmet (obwohl gerade das im Sinne Marcel Mauss' gewesen wäre), in der anderen, weil sie da ein Geben jenseits eines do ut des überhaupt nicht wahrhaben können und wollen. Sonstige Ingredienzien unter anderem: Eine scharfe Kritik der Gabentheorie Bourdieus, eine Erörterung der Missachtung der Gabe bei Luhmann, Konsequenzen für die Organisations- und die Unternehmungstheorie und ein paar launige kleine Stücke zu Weihnachts- und zu Festschriftgaben. Der Autor Dr. Dr. h.c. Günther Ortmann ist ehem. Professor für Allgemeine Betriebswirtschaftslehre an der Helmut-Schmidt-Universität, Hamburg, zuletzt Professor für Führung an der Universität Witten Herdecke. (shrink)

Today, a major technological trend is the increasing focus on the person: technical systems personalize, customize, and tailor to the person in both beneficial and troubling ways. This trend has moved beyond the realm of commerce and has become a matter of public governance, where systems for citizen risk scoring, predictive policing, and social credit scores proliferate. What these systems have in common is that they may target the person and her ethical and political dispositions, her virtues. Virtue ethics (...) is the most appropriate approach for evaluating the impacts of these new systems, which has translated in a revival of talk about virtue in technology ethics. Yet, the focus on individual dispositions has rightly been criticized for lacking a concern with the political collective and institutional structures. This paper advocates a new direction of research into civic virtue, which is situated in between personal dispositions and structures of governance. First, it surveys the discourse on virtue ethics of technology, emphasizing its neglect of the political dimension of impacts of emerging technologies. Second, it presents a pluralist conception of civic virtue that enables us to scrutinize the impact of technology on civic virtue on three different levels of reciprocal reputation building, the cultivation of internal goods, and excellence in the public sphere. Third, it illustrates the benefits of this conceptions by discussing some paradigmatic examples of emerging technologies that aim to cultivate civic virtue. (shrink)

The international trading system remains a locus of fierce social conflict. The protesters who besiege gatherings of its managers—most famously on the streets of Seattle at the turn of the millennium—regard it with suspicion and hostility, as a threat to their livelihoods, an enemy of global justice, and their grievances are exploited by populist statesmen peddling their own mercantilist agendas. If we are to support the trading system, we must first assure ourselves that it can withstand moral scrutiny. We must (...) ensure that it works for and not against those whom it envelops; that it serves to emancipate, not ensnare. While there is an extensive literature addressing the economic and legal aspects of trade, the ethical questions its raises have escaped close inspection. This book contributes to resetting the balance. It grapples with moral quandaries relating to world politics, globalization, and international commerce, and recognizes that resolving these problems is essential if we are to move toward a world in which trade justice is a reality. (shrink)

While the concept of hospitality involves paradoxes, Kant’s theory of cosmopolitanism partly overcomes them by transforming the ethical requirement of hospitality into a condition for realizing any right. Because exchange, commerce (commercium), and the mutual recognition of freedoms are at the basis of any political association, as they are on a larger scale of any coexistence of political communities, they constitute the primary relationship on which the duty of hospitality is based. Therefore, the Kantian theory of cosmopolitanism is a (...) theory of the institutionalization of hospitality. Nevertheless, while the institutionalization of moral requirements generally implies a loss of their critical force, Kant offers a legal theory of hospitality that reinforces its critical and political dimension. Beyond Kant, hospitality can be developed as justifying protests from citizens against any policy pursued by their governments when the latter contravenes the principle of reciprocity through practices of domination both at the domestic and international levels. Linked to a sense of justice on a global scale, hospitality opens a reflection on the obligations and responsibilities that members of society have when their rulers pursue imperial agendas. Kant’s cosmopolitanism can thus be developed as a critical cosmopolitanism or a critical politics of hospitality. (shrink)

Low-Beer, a lawyer, Canadian federal politician, and poet, examines judgment as exercise, identifying the critical elements of the exercise of judgment and relating them to cognitive functions. He argues against relegating judgement to the realm of the subjective, and looks at the extent to which it can be learned and its reciprocal relationship to character. He concludes that the exercise of judgment is a defining characteristic of professionalism in the courts, the professions, politics, and commerce. For scholars and lay (...) readers. Annotation copyright by Book News, Inc., Portland, OR. (shrink)

. This article presents and examines four different reconstructions of Ronald Duska’s argument for the thesis that employees’ loyalty to their employers is misguided. One of them is the reconstruction presented by John Corvino in this journal. The remaining three revolve around, respectively, employers’ failure to reciprocate employees’ (attempts at) loyalty, the commercial character of employment, and the instrumental character of employment. The result of the examination is that the argument does not withstand scrutiny in any of the four reconstructions. (...) The failure of Duska’s argument, however, does not mean that employee loyalty is justified, because the burden of proof is on the defenders of the loyalty. Moreover, a different argument, which is also presented in the article, shows that the loyalty of most present-day employees to their employers is bound to be significantly limited, because of the radical changeability of corporations with publicly traded stock. (shrink)