In lieu of an abstract, here is a brief excerpt of the content:Reviewed by:Rhetorical Landscapes in America: Variations on a Theme from Kenneth BurkeLawrence W. RosenfieldRhetorical Landscapes in America: Variations on a Theme from Kenneth Burke. Gregory Clark. Columbia: University of South Carolina Press, 2004. Pp. 181. $34.95, hardcover.Once again we are indebted to the University of South Carolina Press for a fine contribution from its Studies in Rhetoric/Communication series. Gregory Clark sets parallel aims: to apply Kenneth Burke's critical vocabulary (...) to cultural history, and to read American tourist sites and literature in the frame of Burke's notion of "identity" (147). Clark sees the American public landscape as "constituting in individual citizens a shared sense of common identity as members of a national public" (148). He claims that such shared experiences are as rhetorical as are more typical instances of public discourse. Thus American tourism has contributed to developing us into a national community.Clark supports his theme of rhetorical influence with six case studies: New York City, Shaker villages, Yellowstone National Park, the Grand Canyon, the Lincoln Highway, and the 1915 San Francisco Panama Exposition. While Burke's vocabulary offers a handy point of departure, the real news is in [End Page 172] Clark's discussion of the meaning and prominence of each of his six exemplars as cultural icons.This may be most evident (and endearing) as Clark recalls his own boyhood visits to Yellowstone, where he stood in the parking lot and was as captivated by the variety of license plates from across the country as by the hot springs and mudpots (69). This too was a celebration of nationhood. Equally fascinating is his consideration of the efforts of Stephan Mather, Mary Colter, and the Fred Harvey Company both to preserve national parklands and to develop a befitting "National Park Service Rustic" architectural style to enhance the natural landscape (this long before Disney's theme parks). Such typical excerpts almost cry out for Ken Burns or the History Channel to recreate the optimistic climate of a Romantic Post-Bellum civic culture depicted by Clark.The book becomes more tedious when its repeated invocation of Burkian terms tilts toward veneration. In his lifetime, Burke was unnerved by uncritical academic worship. He sought understanding, not deification. As he remarked, "They are an evangelical brood, bejeez. So... I [became] an observer at my own funeral."1 His wariness of academic enthusiasm is well taken. It does no disservice to Burke, for example, to recognize that his "identification" is a reworking of Vico's "ingenium" outfitted in creaky 1920s literary machinery.2 Shorn of some of the cumbersome Burkian baggage, the book's exemplars emerge as epideictic celebrations of the American tourist phenomenon and its part in shaping a national Romantic consciousness:And as rhetoric they traffic not in actions but in attitudes. People can encounter them without ever thinking of themselves as anything but spectators. Even in that role they are being educated... in matters of individual and collective identity.(148)Seen thus as reminders of our forebears' vision in pioneering the development of a national landscape trust, Clark's work edifies and opens us to the quiet excitement of meditative discovery. Clark guides us to monuments of cultural memory; his project is remarkably readable and a uniquely American enterprise.Lawrence W. RosenfieldUniversity of New HampshireNotes1. Letter to Malcolm Cowley, dated 11 August, 1955. Newberry Library Collection, Chicago.2. Cf. M. Mooney, Vico in the Tradition of Rhetoric (Princeton: Princeton UP, 1985), 151. [End Page 173]Copyright © 2006 The Pennsylvania State University... (shrink)

In lieu of an abstract, here is a brief excerpt of the content:Philosophy and Rhetoric 33.1 (2000) 94-96 [Access article in PDF] Book Review Rhetoric Reclaimed: Aristotle and the Liberal Arts Tradition Rhetoric Reclaimed: Aristotle and the Liberal Arts Tradition. Janet M. Atwill. London: Cornell University Press, 1998. Pp. xvi + 235. $35.00 hard cover. Much like Weimar, Germany, American civil society has been buffeted for a half-century by both the lunatic right, hiding behind the mask of religious freedom, and (...) the lunatic left, sporting "pomo" (postmodern) tribal colors in the garb of academic freedom. In an earlier age, both might be burned at the stake; today, they are granted tax-exempt status. Readers seeking contributions to the life of the mind find their harangues both unpleasant and unrewarding. This book is unfortunately no exception.Atwill's title is deceptive. Her work is only marginally about either Aristotle or his rhetoric. She is more concerned to "reclaim" the liberal arts held hostage by the received tradition of Athenian democratic ideals. Vide: At issue are the character of the social identities of gender, race, and class and the nature of the social ties by which we are bound.... (3) Challenges to the... humanist paradigm... became the subject of... debates over cultural diversity, political correctness, and revisionist literary canons and historical accounts. Just what is at stake... is the type of subjectivity produced by the paideia of a multicultural curriculum (that subjects values, views of reality, and relationships to cultural and political authority. (12-13) So we are in for another salvo of pomo evangelism, with the usual suspects trotted out (Stanley Fish, Jacques Derrida, Pierre Bourdieu, Gilles Deleuze, Michel Foucault, Julia Kristeva, and Edward Said) all with a view to rectifying the hegemonic white male biases of E. M. Cope, and rhetoric's four B's (Baldwin, Burnet, Burkhardt, and Hans Baron).Were Atwill offering a New Age update of Cope's commentary, her project might hold promise. Embers of such potential glow throughout the [End Page 94] book. Thus, her passing remarks on the relation of techne and theoria to Greek medicine (74-79) and to the cultural demands of what amounts to a plantation society (107-8) bear consideration. And her deconstruction of Cope's work as a managerial art grounded in associationist psychology (192-200) is especially insightful.Where the book disappoints is its clumsiness: it is simultaneously pedantic and superficial. On the first count, the author shows wide acquaintance with the standard commentaries on classical culture, but she seems often to be adrift in an ocean of secondary sources. For example, she is more likely to discuss Kennedy's treatment of Aristotle than Aristotle himself (58). And so it goes: Wright on Empedocles (90), Crane on Cicero (31), Woods on Cope (200). Indeed, it is difficult to tell from the book if the author's command of classical Greek extends much beyond Liddell and Scott.In addition to her overdependency on secondary sources, Atwill disregards historical contexts in pushing her quirky pomo readings to the fore. To cite only a few of these: For Plato, expertise is equivalent to function, and function determines one's place in the hierarchical order of the state. (30)... Physis (nature) or faculty equals function equals place in the social order. (141) [For Aristotle,] private property is the means of both self-expression and self-knowledge; knowledge of the self would be impossible without the procurement of private property. The subject and object distinction, usually made in the context of epistemology, is relocated at the center of the notion of private property. (184-85) If Protagoras, Isocrates, and Cicero were appointed deans... today, I doubt that they would institute a curriculum based on principles of radical democracy. (209) Perhaps Atwill would prefer to pick her dean from among Che, Mao, Pol Pot, or Lenin. While such eccentric inferences may fit the bill for cultural studies, they flunk the test of impartiality. This is a commodification of pedantry--recycling fragments of academic publications to advocate a partisan position. But advocacy resting on innuendo, resentment, and polite sneering can never meet the standards of serious scholarship... (shrink)