Abstract

The article analyzes the demographic situation in Ukraine in comparison with European countries. Features, forms of manifestation nd causes of the demographic crisis in modern Ukraine are shown. It is established that the situation with demographic potential is especially critical in Ukrainian society. It is substantiated that the current demographic situation is characterized by depopulation trends, declining birth rates, increased mortality, reduced life expectancy. Among the main factors contributing to the deteriorating demographic situation in the country are economic, social, political reform strategy), state- managerial. The influence of migration processes among young people on the development of society is determined. It is substantiated that the demographic problem is a public administration problem. It is noted that one of the factors in increasing the role of youth in state-building processes and social development is the system of higher education. Public policies need to be more effective.