Abstract

In recent years, an increased interest in journalistic roles has inspired multiple empirical studies aimed at establishing the journalistic role conception and performance of journalists worldwide. Ukraine is not an exception. Studies published in recent years show that the professional culture of journalists in Ukraine is changing, resulting in the “blurring of boundaries” between journalism and activism. Moreover, Ukrainian journalists also show a high degree of political engagement. However, these studies have not measured the specific professional settings of investigative journalists, who form a unique community in the Ukrainian media system. Therefore, this study is devoted to uncovering the role conceptions of Ukrainian investigative journalists, their professional identities, and culture. The results show that many journalists express multiple roles: a “populist mobilizer” combined with “watchdog” role, or “watchdog” combined with “critical change agent” role. This confirms the hypothesis that a multiplicity of roles and blurring of boundaries are also present among investigative journalists.