Abstract

When Elizabeth Holmes became the youngest female billionaire in 2014, news media framed her as the next Steve Jobs due to her similarities as a dropout, a passionate industry disruptor, and a visionary. When she was discovered as a fraud in 2018, coverage framed her as a feminine, seductive monster who duped everyone. I analyzed the media coverage in both years to uncover myths that guided these narratives and argue that these news frames contributed to the large interest in her rise and fall while also reinforcing harmful ways of thinking toward success and female leadership.