Abstract

The purpose of this research is to know the contribution of consumer packaging’s perception toward purchase intention of X cosmetic’s products. Subject of this research consists of 145 persons which include male and female at age 18-22 years old. The data is being correlated using regression analysis method with support of SPSS 12.0 for windows. The result of this research is that purchase intention of X cosmetic products can be explained by packaging at range 23.9% to 32.3%. The more packaging is being perceived as something that attractive, good quality, and convincing, the more subject is going to have the intention to purchase the products of the X cosmetic.