Abstract

The Semitic myth of a savior/messiah has played a prominent metaphorical role in the socio-political history of the West. In the period of the Holy Roman Empire, the Christian God played the role of the Messiah. In the period of capitalist modernity, Reason played the same role, of course with the help of God, suitably reshaped by theology (the science of God). God and Reason conspired against Nature and the humans branded as pagans. This created innumerable problems and Fascism and Communism emerged as reactions against that. After the defeat of fascism and the collapse of the Soviet model of Communism, there arose a new world order with the World Market as the new messiah. This paper posits that in each of these periods, the ethos has been largely dictated by the messiah and that the new messiah, World Market, has caused the rise of the new socio-cultural phenomenon, called post-truth. The emergence of Fascism in many parts of the world, including India, is mainly caused by the resultant widespread cynicism. Jacque Lacan’s ideas are substantially borrowed to develop the conceptual tools for the analysis.