Abstract

n the face of evolving cybersecurity threats, businesses must adopt more robust security frameworks to protect sensitive data. Traditional perimeter-based security models are no longer sufficient, especially with the rise of remote work, cloud computing, and mobile devices. Zero Trust Architecture (ZTA) is a modern security model that assumes no trust by default, whether inside or outside the corporate network. This paper explores the core principles of Zero Trust, how businesses can implement this model effectively, and the key benefits it offers in protecting business data. Through the adoption of continuous authentication, least-privilege access, and micro-segmentation, businesses can significantly reduce their exposure to data breaches and insider threats. The paper also discusses the challenges businesses face when implementing ZTA, offering solutions to these issues. Lastly, we examine the future of Zero Trust and its potential to shape the future of cybersecurity.