Abstract
It is a commonplace of long standing that one should be “authentic” or—in expressions which may have an approximately similar meaning—that one should be “true to oneself” or that one should “lead a life of one’s own”. Duty and morality aside, this command to be “authentic” leads the prudentially-minded reader to ask, “Why? Why should I be authentic, or true to myself, or lead a life of my own? Will I, of necessity, be horribly unhappy if I am not authentic? Is not an inauthentic, but happy life, at least a conceptual possibility? And, if I can be happy though inauthentic, then why should I strive toward authenticity, especially since the psychological literature on this subject makes much of the considerable pain involved in this process?” It is not self-evidently clear, from the prudential point of view, why authenticity is desirable.