Abstract

The aim of the article is to present and discuss the concept of semeiotic constructivism, which is a pragmaticistic inspired method. Semeiotic constructivism has nothing to do with social constructivism but is a method that can construct meaning of concepts by implanting a telos in the concept or a certain quality in the artifact, in order to develop the object in a certain direction. The article touches on different elements in Charles Peirce’s philosophy e.g. hyperbolic philosophy and pragmaticism and combines these elements with thoughts about how scientific concepts and brands become meaningful.