Abstract

The names of dishes grow in some situations to the level of small works of art. This is especially true in situations where their function is persuasive, they are meant to persuade to buy, order or prepare. For this very reason they are often ambiguous, in many cases not culinarily definitive and possibly misleading to the recipient. We are dealing with this type of names in the culinary programmes “Ugotowani” and “Das perfekte Dinner / Das perfekte Promi-Dinner”. Invented for the sake of the programme, the occasional names of the dishes served are both manifestations of creativity and a kind of a riddle for the recipient, as they permit many interpretations. The aim of our analysis is to identify strategies used to create these terms.