The Importance of Ethics in Branding: Mediating Effects of Ethical Branding on Company Reputation and Brand Loyalty

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Business Ethics Quarterly 27 (3):393-422 (2017)
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10.1017/beq.2017.20

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Citations of this work

Artificial Intelligent Systems and Ethical Agency.Reena Cheruvalath - 2023 - Journal of Human Values 29 (1):33-47.
Ethics in product marketing: a bibliometric analysis.Manoj Kumar Kamila & Sahil Singh Jasrotia - 2023 - Asian Journal of Business Ethics 12 (2):151-174.

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