Understanding Media Cultures: Social Theory and Mass Communication

SAGE Publications (1995)
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Abstract

The Second Edition of this book provides a comprehensive overview of the ways in which social theory has attempted to theorize the importance of the media in contemporary society. Understanding Media Cultures is now fully revised and takes account of the recent theoretical developments associated with New Media and Information Society, as well as the audience and the public sphere.

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Citations of this work

McLuhan's pedagogical art.Janine Marchessault - 2008 - Flusser Studies 6 (1):1-13.
Semiotics in Technology, Learning, and Culture.Ruth Gannon Cook - 1998 - Bulletin of Science, Technology and Society 18 (3):174-179.

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