Abstract

In the article, different methods of presentation of quantitative information in the news media texts in their dependence on the author’s pragmatic preferences are considered. The object of the study is the Russian version of news reports from the websites of Ukrainian news agencies. Among the logical methods, the use of which is aimed at the realization of the informative function of the media, the following ones are to be mentioned: alternative ways of presenting the same quantity; providing data against the background of the general situation for the fair presentation of scale of the problem; the use of multiple numeric symbols to ‘compress‘ information presentation. Among the rhetorical methods that influence the recipient the following ones have been analyzed: the use of units of different orders for representing the same amount; rounding of quantitative information in the headlines; comparison of facts; providing data without representing the overall situation; placing of pragmatically conditioned numbers in the headlines; creating of the number image. Applying logical methods of using of quantitatives to demonstration of new facts of reality can be considered as one of the methods of influence through informing in the news discourse. In rhetorical use of quantitative information, the presence of the author’s assessment in a media text affects the representation of numerical information. It has been concluded that the quantitatives are used in the news media texts not only as the source of information, but also as a source of influence on the recipient.