Abstract
The primary function of Sanskrit kāvya was always to please the readers. Literary theoreticians like Abhinavagupta often considered esthetic experience as a supramundane (alaukika) experience where the readers transcend their mundane attachments. Viśvanatha compared it to the experience of knowing brahman, the ultimate truth. But this does not mean that Sanskrit kāvya was devoid of any pragmatic concerns and was exclusively concerned with esthetic bliss. This paper examines how the purvamīmāmsā theory of bhāvanā was effectively employed by Sanskrit literary theoreticians in Early India to make the readers of Sanskrit kāvya self-fashion themselves according to the existing notions about the practice of puruṣārtha-s. This mechanism, which literary critics from Kuntaka onwards explicitly mentioned, capacitated kāvya with a symbolic power to influence the worldview of readers and to make them conform to the existing dharmavidhi (legal injunction with respect to the four aims of human life). How did the idea of bhāvanā function in the composition of Sanskrit kāvya to self-fashion the readers? And how did the writers of kāvya precondition their texts so that readers should self-fashion themselves? The present paper explores these two crucial questions which shed light on the pragmatic use of Sanskrit kāvya.