Abstract

Analyses the impact of scientific and technological progress in the development of new strategies of corporeal identity. Тo a large extent, these strategies are due to the influence of transhumanism, which proclaimed a radical new approach to understanding the future based on the assumption that the human species is not the end point of our evolution, but rather its beginning. Transhumanism has created a hypothetical image of the man of the future, which abandoned the usual human appearance due to the introduction of advanced technologies: computer science, biotechnology, nanotechnology, medical. An important role in the development of bodily practices, in which is displayed the transformation of identity strategies in the era of the technogenic civilization, performs mass culture. This article examines the impact of Cybernetics to bodily idenitty of modern man. Study on the metamorphosis of bodily identity has a theoretical value as modes of corporeality and corporeal identity reflects the reality of the human world. Analysis of the strategies of corporeal identity has practical value, since they are constructed through discourse of mass culture, which determines the nature of being a modern man and the functioning of the individual in society Analyzing the changes that occur with the person, you can say that a particular form of technologically mediated mankind has already become a reality. In the modern era are inherently two opposite forms of technological postindustrial culture,: human, spiritual, and anti-human, machine and technical. It is the culture of the person who breaks the link with nature, surrounds himself with artificial reality. Іn this connection, particular importance is an understanding of appropriate conservation in new conditions of human existence of true humanity.