The Conceptualisation Of The Global Financial Crisis Via The Economy Is A Person Metaphor – A Contrastive Study Of English And Serbian

Facta Universitatis, Series: Linguistics and Literature 8 (2):129-139 (2010)
  Copy   BIBTEX

Abstract

Using the theoretical framework of Conceptual Metaphor Theory as initiated by Lakoff and Johnson , in this paper we focus on the ECONOMY IS A PERSON conceptual metaphor used for the conceptualisation of the global financial crisis in English and Serbian in an attempt to establish whether any universal or culture-specific aspects of this metaphor may be found in the two languages. We particularly deal with the perception of the economy as a sick person, in need of an urgent remedy for various diseases and illnesses caused by the global financial crisis. The data collection for the analysis has been gathered from various sources which may all be termed popular economic and business discourse, whereas all examples originate from the period between 2007 and 2010, which coincides with the outbreak of the global financial crisis, on the one hand, and the first signs of economic "recovery", on the other. Finally, we point out the persuasive power of this metaphor in English and Serbian popular economic and business discourse

Other Versions

No versions found

Links

PhilArchive

    This entry is not archived by us. If you are the author and have permission from the publisher, we recommend that you archive it. Many publishers automatically grant permission to authors to archive pre-prints. By uploading a copy of your work, you will enable us to better index it, making it easier to find.

    Upload a copy of this work     Papers currently archived: 102,589

External links

  • This entry has no external links. Add one.
Setup an account with your affiliations in order to access resources via your University's proxy server

Through your library

Similar books and articles

From the Historical Perspective to Study the Global Imbalance.Jin-Ping Dai & Qian Yang - 2010 - Nankai University (Philosophy and Social Sciences) 2:115-125.
Pandemic economic crisis: essence, reasons, comparative characteristics, opportunities.Igor Britchenko & Maksym Bezpartochnyi - 2020 - In M. Bezpartochnyi, I. Britchenko, O. Bezpartochna, R. Dmuchowski, S. Szmitka, O. Shevchenko, M. Artman, P. Jarosz, V. Kubičková, M. Čukanová, D. Benešová, R. Narkūnienė, R. Bražulienė, T. Németh, M. Hegedűs, M. Borowska, B. Cherniavskyi, R. Vazov, M. Lalakulych, N. Tsenkler, N. Štangová, A. Víghová, P. Havrylko, T. Hushtan, V. Petrenko, A. Karnaushenko, A. Sokolovskа, O. Tymchenko, O. Dragan, L. Tertychna, N. Rybak, R. Pidlypna, M. Kovach, K. Indus, O. Sydorchuk, A. Kolodiychuk, V. Kuranovic, O. Nosachenko, M. Baldzhy, K. Andriushchenko, K. Teteruk, E. Yuhas, L. Rybakova, E. Mikelsone, T. Volkova, A. Spilbergs, E. Liela, J. Frisfelds, M. Kurleto, I. Vlasenko & S. Gyrych (eds.), New trends in the economic systems management in the context of modern global challenges. Sofia: VUZF Publishing House “St. Grigorii Bogoslov”.
The Corporate Psychopaths Theory of the Global Financial Crisis.Clive R. Boddy - 2011 - Journal of Business Ethics 102 (2):255-259.

Analytics

Added to PP
2015-02-07

Downloads
0

6 months
0

Historical graph of downloads

Sorry, there are not enough data points to plot this chart.
How can I increase my downloads?

Citations of this work

No citations found.

Add more citations

References found in this work

No references found.

Add more references