Abstract

This chapter shows that the development of global media ethics follows the path of monism, ethical relativism, and pluralism. This chapter argues that the first two have been eliminated, and the solution of pluralism seems to be caught in the irreconcilable contradiction between the global and the local. Then, global media ethics loses its meaning and even falls into ethical nihilism. This chapter claims that interculturality, developed from intersubjectivity, provides a solution, that is, the construction of media ethics based on dynamic and global dialogue can lead to a global media ethics of interaction and integration.