Abstract

The close connection between language and ideology has long been a recurring subject of study among linguists. Politicians often rely on language manipulation to convey specific messages, discussing topics that seem familiar but may not be fully understood by the audience. This study uses critical discourse analysis to identify the presuppositions and entailments, and thus the ideology, in a speech delivered by the Prime Minister of India, Shri Narendra Modi. The speech is an appeal from Modi to the people of India. A closer examination reveals that Prime Minister Modi employed various persuasive strategies to achieve political and ideological goals. The analysis of the selected speech of Shri Narendra Modi for Swachh Bharat mission on Independence Day establishes the social practises followed and the text that influences the people to bring changes in our society. The level of text and the level of context is analysed for linguistic analysis in six categories like phonology, syntax, semantics, conceptual, belief and para linguistics.