Abstract

Technological augmentation in the field of communication is a new way of controlling and manipulating the interface between current political communications and information. This is because, within the new paradigms of power, political communication is under the influence of netocracy, a new and mythical form of cybertechnological superpanopticism. The general objective of this paper is to analyze the phenomenon of cybertechnological globalization where, according to Alexander Bard and Jan Söderqvist, this new form of political and communicative superpanopticism is the result of netocracy. This is related not just to the undermining of capitalism, but also to the myth of internet transparency as the site for communicational freedom. In theoretical terms, this paper seeks to deconstruct this hypothesis based on Slavoj Žižek’s position on netocracy. He claims this phenomenon is little more than a new and perverse form of capitalism which engages new methods of manipulating political communication. The methodology used in this paper draws on Bard and Söderqvist’s arguments, Žižek’s critique and Gilles Deleuze’s deconstruction.