Abstract
The most powerful assumption in French semiotic thought since Saussure has been the notion that a sign consists not of a name and the object it refers to, but of a sound-image and a concept, a signifier and a signified. Saussure, as amplified by Roland Barthes and others, has taught us to recognize an unbridgeable gap between words and things, signs and referents. The whole notion of "sign and referent" has been rejected by the French structuralists and their followers as too materialistic and simple minded. Signs do not refer to things, they signify concepts, and concepts are aspects of thought, not aspects of reality. This elegant and persuasive formulation has certainly provided a useful critique of naive realism, vulgar materialism, and various other-isms which can be qualified with crippling adjectives. But it hasn't exactly caused the world to turn into a concept. Even semioticians eat and perform their other bodily functions just as if the world existed solidly around them. The fact that the word "Boulangerie" has no referent does not prevent them from receiving their daily bread under that sign. As Borges put it: "The world, alas, is real; I, alas, am Borges." Obviously, the whole question of the relationship between words and things cannot be debated without any assistance from nonverbal experience seems to me highly unlikely. In my view, if language really were a closed system, it would be subject, like any other closed system, to increase in entropy. In fact, it is new input into language from nonverbal experience that keeps language from decaying. Robert Scholes, professor of English and director of the program in semiotic studies at Brown University, is co-author of The Nature of Narrative and author of Structuralism in Literature. A Guggenheim fellow for 1977-78, he is currently working on "A Semiotics of Fiction." He has also contributed "Language, Narrative, and Anti-Narrative" to Critical Inquiry