Abstract
One relatively neglected challenge in ethical artificial intelligence (AI) design is ensuring that AI systems invite
a degree of emotional and moral concern appropriate to their moral standing. Although experts generally
agree that current AI chatbots are not sentient to any meaningful degree, these systems can already provoke
substantial attachment and sometimes intense emotional responses in users. Furthermore, rapid advances
in AI technology could soon create AIs of plausibly debatable sentience and moral standing, at least by some
relevant definitions. Morally confusing AI systems create unfortunate ethical dilemmas for the owners and
users of those systems, since it is unclear how those systems ethically should be treated. I argue here
that, to the extent possible, we should avoid creating AI systems whose sentience or moral standing is
unclear and that AI systems should be designed so as to invite appropriate emotional responses in ordinary
users.