Abstract

This article defends the claim that diversions, which are actions that cause distraction, are a unique way to modify someone’s behavior and that they are morally salient. While the focus of this article is dedicated to understanding the moral features of attention and diversion, it is crucial to keep in mind that the moral evaluation of these concepts is most pressing within a technological society deeply intertwined with an attention economy. We are inundated with distraction technologies, which are technologies whose function partly or wholly depends on capturing the attention of its targets. Distraction technologies are widely used to capture the attention of billions of people. Once we come to treat diversions as unique moral actions, it will be clear that the most serious violations to our right to attention can be committed by those who control these technologies.