Abstract

College is a time of transition from adolescence to adulthood where habit that begins in childhood grows or stops to exist and new habits are formed. Learning to make an appropriate nutritious food choice may be difficult for many college students as most of their meals were once provided by parents. This study empirically examines the factors influencing college students in making nutritious food choice. Hundred students went through a questionnaire survey. Personally administered questionnaires were used and through a series of analyses from the frequencies, descriptive to inferential statistics. Results revealed that both taste and price influenced college students in making nutritious food choice which is a major determinant considered by them. This study will encourage college students to define healthy eating behaviors and lifestyle. With that, food operators should be able to prepare food that have greater quality and better taste and are fresher, more nutritious, healthy, better for the environment, and affordable for the college students.