Abstract

This article adds to the debate on digital labour by including sexual labour, a feminised form of work that is traditionally excluded from official labour statistics and mainstream labour politics because of the embedded sociolegal, cultural and political context that defines female sexual labour as illegitimate work. This exclusion has been extended to digital labour politics. This article draws on a four-year multi-method qualitative study in the UK, which in part focused on sex work mediated and managed by digital platforms. Drawing on and adding to the literature on women’s digital entrepreneurialism, I argue that digital sex workers embody an ‘entrepreneurial subjectivity’ and narrate ideals of flexibility and choice. However, on closer inspection, digital platforms shape and manage the labour so that agency over labour practices and processes become coerced choices.