Do advertising texts cover ethics adequately?

Journal of Mass Media Ethics 5 (4):247 – 255 (1990)
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Abstract

Examination of most-used textbooks discloses a glaring and serious need for introductory advertising text writers to cover ethics within a framework of theory and principle to provide students with the necessary theoretical tools indispensable for arriving at individual ethical conclusions. Instead of ethical principles and theory, the study finds a preoccupation with defense of the advertising profession against common societal criticisms; defenses which omit factual support and strike chords of overcharged emotionalism.

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Are public relations texts covering ethics adequately?Thomas H. Bivins - 1989 - Journal of Mass Media Ethics 4 (1):39 – 52.

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