Abstract

In this paper, I argue that, beyond a philosophy of sport, space should be made for a ‘philosophy from sport.’ A philosophy from sport is one that can allow us to see sport as more than instantiating broader social values or possessing an isolated set of unique values. It can, as I believe a philosophy from sport, by paying special attention to the actual practice of sport, bring with it ways of developing, informing, even justifying a set of broader social values. Using as a test case Michael Sandel’s arguments counter markets in What Money Can’t Buy, with a particular focus on his critique of naming rights for stadiums and arenas, I maintain that sport shows how markets can be reformed in order not to suffer the charge that they breed inequality and corruption or indecency. In fact, with sport, I argue it is possible to see exactly how markets can serve equality, decency, and ultimately the pursuit of excellence. Relying, in part, on the work of philosophers of sport from div..