Abstract

Colleges of agriculture are being forced to adapt to a changing world. The forces behind these changes affect all departments within the college. In this paper, the place of agricultural economics within the college and within the university is identified, the current situation facing the discipline is outlined, and strategies for responding to the forces of change are discussed. Three alternatives are available: continuation, termination, and metamorphosis. Different departments are likely to pursue different strategies. Some may disappear altogether or may be absorbed into the parent discipline, economics, or into the business school. Other departments may transform themselves into specialized sub-disciplines, such as natural resources or agribusiness departments. Still others may continue with little or no change. Whatever course is followed, strategic planning will surely be necessary