Abstract

Machiavelli replaces the distinction between the few and the many with a division on the basis of the two humors: the desire not to be ruled and the desire to rule. In teaching princes how to rule those with the princely humor and satisfy those of the popular humor, Machiavelli introduces the notion of managing and management. Since Machiavelli’s time, the direction of princely acquisition toward market activities has increased the range of activities that require “management,” making management a universal phenomenon. The management theories of Frederick Winslow Taylor and Peter Drucker show that, in becoming a universal phenomenon of business enterprise, management has changed character decisively. In place of one people satisfied by the prince, the popular humor is diffused and fragmented throughout many corporations and industries. The “populism” of Donald Trump and similar politicians can be located in response to this popular fragmentation.