Abstract

Humanity is under siege with Covid-19. Whilst the crisis aggravates, the world is also grappling with yet another challenge - a global misinformation conundrum. This arises from the spread of contagious conspiracy theories that obfuscate understanding the pandemic at best. Incidentally, the conspiracy theories have gone as viral as Covid-19 itself, spreading just as swiftly digitally as the virus does physically. The outcome has been a spectrum of attitudinal patterns, ranging from cynicism and skepticism to outright denialism and fatalism. Using a conversational analysis that is predicated on extant literature and personal insights, the paper examines the import of conspiracy theories as a major complication of the Covid- 19 challenge. The paper posits that the theories have produced narratives and attitudinal outcomes that not only misrepresent the pandemic but also complicate its mitigation.