Abstract

Parental influence plays a crucial role in shaping children’s behaviors. While several studies have examined parents’ roles in fostering children’s sustainable habits, they often treat parental influence as a single construct, overlooking the distinct roles of fathers and mothers, as well as the influence of cultural values and norms. This study explores the distinct roles of Chinese fathers and mothers in shaping children’s waste reusing and recycling behaviors. Using Bayesian Mindsponge Framework analytics, the study analyzed responses from 516 children and their corresponding caregivers (either fathers or mothers) from 23 elementary summer schools across five major urban cities in China. The analysis revealed that mothers were central agents of influence, with their recycling behavior and mother-child engagement showing positive and highly reliable associations with children’s waste reusing and recycling practices. The impact of mothers’ recycling behaviors was further amplified by children’s frequency of perceiving their mother’s waste reusing and recycling actions. Meanwhile, fathers’ direct engagement and role modeling (when their actions were frequently perceived by their children) also positively influenced children’s behaviors. Still, these effects were less reliable than those of mothers. These findings suggest that policymakers and educators should design interventions that leverage mothers’ natural role as influencers while actively encouraging greater involvement from fathers in environmental education.