Abstract

This article highlights the underlying themes or leitmotifs of anti-Ukrainian war propaganda that resonate in the Romanian media sphere. Utilizing the method of thematic analysis, we dissect the messages related to the war in Ukraine that have been disseminated in mass media and social media. Our research, which is primarily descriptive, focuses on the content of the messages, not their authors’ personal, financial, or ideological motivations. To achieve our research goal, we will present the essential features of propaganda messages and apply the thematic analysis method to anti-Ukrainian messages written in Romanian and posted on the Internet after the invasion of Ukraine by the Russian army (February 24, 2022). Our commitment to objectivity ensures the credibility of our findings.