Abstract

The decline in live social contact during the Covid-19 pandemic is driving an increase in the demand for social media communication. This study is an in-depth continuation of an earlier study on the topic of self-esteem and value orientations of youth. A survey was conducted and helped to determine the values ​​of life that are broadcast on social media profiles and are actively welcomed by students in Facebook, YouTube, Twitter, Pinterest, Instagram, Tik Tok: independence, high aspirations, health and beauty, material values. The high level of activity of the respondents in social networks was investigated and the medium level of Internet addiction was determined. The respondents revealed the level of conformity and individual-typological personality traits. The students are characterized by a high level of anxiety and tension. The conformity level helps to identify the individuals who are most vulnerable to the effects of social media. The terminal and instrumental values ​​of students are investigated: health and beauty, material values, entertainment, family life, self-confidence, love, freedom, rationalism, Irreconcilability to shortcomings, independence, self-control and high claims. Correlation links were found in the indicators of conformism / nonconformism / Internet addiction and value orientations of the individual. Work in groups was carried out with the aim of abandoning a set of social masks, selected taking into account the expectations of others. The work is based on the metaphor of diminution from Slavic myths and fairy tales.