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Marketing ethics
In Michael John Baker & Michael Saren, Marketing Theory: A Student Text. Sage Publications. pp. 83 (2010)
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Citations of this work
How did They Say That? Ethics Statements and Normative Frameworks at Best Companies to Work For.Kristine F. Hoover & Molly B. Pepper - 2015 - Journal of Business Ethics 131 (3):605-617.
Ethics Statements of Public Relations Firms: What Do They Say?Eyun-Jung Ki & Soo-Yeon Kim - 2010 - Journal of Business Ethics 91 (2):223-236.
Ethical Navigation in Leadership Training.Øyvind Kvalnes & Einar Øverenget - 2012 - Etikk I Praksis - Nordic Journal of Applied Ethics 1 (1):58-71.
The Likelihood of Deception in Marketing: A Criminological Contextualization.Homer B. Warren, David J. Burns & James Tackett - 2012 - Business and Professional Ethics Journal 31 (1):109-134.
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